Archive for January 23rd, 2009

What Really Lies Behind the Financial Crisis?

January 23, 2009

Published: January 21, 2009 in Knowledge@Wharton

Ken’s Take: Jeremy Siegel (a heavyweight finance prof) dismisses gov’t programs that encouraged sub-prime mortgage lending and pins the tail on investment banks, etc., that undermanaged a few “smart guys” who took large, over-leveraged bets on assets that had fatal levels of hidden risks.  His value add: pointed out that when IBs were privately held they managed risk more prudently because they were playing with their own money.  After going public, they were playing with shareholders’ money …

I think he underestimates the impact of “action one” — the origination of fundamentally bad loans.  But, I hadn’t heard the argument that public ownership of IBs enabled the problem.

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What was the true cause of the worst financial crisis the world has seen since the Great Depression? Was it excessive greed on Wall Street? Was it mark-to-market accounting? The answer is none of the above, says Jeremy Siegel, a professor of finance at Wharton. While these factors contributed to the crisis, they do not represent its most significant cause.

While angry investors and taxpayers are anxiously looking to assign blame for the current state of the economy, it’s important to know not only which factors led to the meltdown, but which ones did not. The government programs encouraging home-buying by low- and middle-income families and short-selling of financial stocks — which was halted for a time last fall — have little to do with the crisis on Wall Street.

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Betting the house on mortgage backed securities

Here is the primary reason: Financial firms bought, held and insured large quantities of risky, mortgage-related assets on borrowed money.

The irony is that these financial giants had little need to hold these securities; they were already making enormous profits simply from creating, bundling and selling them.

“During dot-com IPOs of the early 1990s, the firms that underwrote the stock offerings did not hold on to those stocks … They flipped them. But in this case, the financial firms decided mortgage-backed securities were good assets to hold. That was their fatal flaw.”

There was a massive failure, not only by traders, but by CEOs of financial firms, their risk management specialists and the major rating agencies to recognize that an unprecedented housing-price bubble began building after 2000.

Their faulty reasoning was that the inability of homeowners to pay their mortgages — and the consequent foreclosures — would not pose a threat to their mortgage-backed securities. They believed that as long as home prices kept rising, the underlying value of the real estate would provide a hedge against the risk of such defaults.

They failed to realize that this reasoning was based on the assumption that home prices would go in just one direction — up. In fact, these assets became enormously risky once the housing bubble burst and home prices began their inevitable decline.

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Under-managing the (few) smartest guys in the room

Many troubled banks and insurers continued to prosper in almost every other aspect of their businesses right up to the 2008 meltdown. The exception was the billions of dollars in mortgage-backed securities that they bought and held on to or insured even after U.S. home prices went into a free-fall more than two years ago.

AIG —  the insurer that received an $85 billion federal rescue package last September — is a prime example. Some 95% of its business units were profitable when the company collapsed. “AIG has 125,000 employees … Basically, 80 of them tanked the firm. It was the New Products Division, which had an office in London and a small branch office in Connecticut. They came up with the idea of insuring mortgage-backed assets, and nobody at the top decided it wasn’t a good idea. So they bet the house — and the company went under.”

Ultimately, the buck stops with corporate CEOs who didn’t ask hard enough questions about the risks posed by mortgage-backed assets.

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Playing with other people’s money

Firms like Lehman Brothers, Bear Stearns and Morgan Stanley  survived the much more severe Great Depression of the 1930s but collapsed during 2008. Why? One reason: back then, these firms were organized as partnerships. In such an organizational structure, the partners would have to risk their own capital. When the partnerships were reorganized as widely held public companies, however, they no longer had such constraints. “Back when it was a partnership, you had your life invested in that company.” Investment banks began making higher-return but higher-risk investments in recent years as public ownership increased.

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By many important measures, the economy is not nearly as battered as it was during the early 1980s, when unemployment, inflation, and interest rates were all considerably higher than they are today. Stocks — as evaluated by their price-to-earnings ratios — are undervalued to the point where they could draw enough investors to spark a recovery before the end of 2009.

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Full article:
http://knowledge.wharton.upenn.edu/article.cfm?articleid=2148#

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Am I the only person on earth who didn't watch the inauguration?

January 23, 2009

Excerpted from Ad Age, “How We Watched the Inauguration” By A. Hampp and A. Klaassen, Jan 20, 2009

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By the time final numbers are crunched President Barack Obama’s inauguration likely will have been watched by more people and on more platforms than virtually any other televised event in U.S. history — including the Super Bowl. This year’s biggest winner: the web, with cable news, social networks and even sports leagues capturing a record share of viewers tuning in and live-blogging online throughout the afternoon.

The early winners in the battle for inauguration-media-coverage supremacy were CNN and Facebook, which teamed up for a unique live-streaming event that integrated CNN.com’s video player with Facebook status updates, so users could update their statuses with up-to-the-second commentary.

According to early data … CNN.com had generated more than 136 million page views, while CNN.com Live had served more than 21.3 million live video streams globally … easily surpassing its previous record of 5.3 million live streams on Election Night …

If CNN and Facebook were the biggest winners in terms of streams served, Starbucks was arguably the biggest winner on the marketing side, as its new video ad aired on CNN.com Live directly after President Obama left the stage. The ad … was a community-outreach “grass-roots initiative” that offered pledge cards and free cups of coffee to consumers who promised to do five hours of community service during 2009 at their local Starbucks between Jan. 21-25 …

Another marketer looking to benefit from Obama mania is Audi, the German automaker, which will sponsor the evening broadcasts’ recap of the swearing in of Mr. Obama on ABC, CBS, NBC; the automaker also ran ads during numerous streamed broadcasts of the event online …

The inauguration was available from multiple sources and on multiple platforms. MobiTV offered live coverage from ABC News, CNBC, C-Span, Fox News and MSNBC on its mobile services. On the web, the inauguration aired on sites as diverse as Major League Baseball’s mlb.com and MySpace, which streamed the inauguration on its MySpace Impact website … 

Other online broadcasters reported early success and record traffic. Hulu streamed live coverage of Fox News. The site wouldn’t report specific streaming numbers, but a spokesman said today’s inauguration “set a new record for us in terms of live streams, ahead of our previous events, which included the presidential debates, the acceptance speech in Grant Park and the Sarah Palin/Joe Biden debate.”

However, Fox is likely to gain a significant increase in new viewers thanks to its syndication on Hulu, which could boost its audience by as many as several million unique visitors. It attracted just more than 5 million to FoxNews.com on Election Night vs. the 10 million to 15 million who watched CNN.com and MSNBC.com.

Edit by SAC

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Full Article:
http://adage.com/digital/article?article_id=133920

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Am I the only person on earth who didn’t watch the inauguration?

January 23, 2009

Excerpted from Ad Age, “How We Watched the Inauguration” By A. Hampp and A. Klaassen, Jan 20, 2009

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By the time final numbers are crunched President Barack Obama’s inauguration likely will have been watched by more people and on more platforms than virtually any other televised event in U.S. history — including the Super Bowl. This year’s biggest winner: the web, with cable news, social networks and even sports leagues capturing a record share of viewers tuning in and live-blogging online throughout the afternoon.

The early winners in the battle for inauguration-media-coverage supremacy were CNN and Facebook, which teamed up for a unique live-streaming event that integrated CNN.com’s video player with Facebook status updates, so users could update their statuses with up-to-the-second commentary.

According to early data … CNN.com had generated more than 136 million page views, while CNN.com Live had served more than 21.3 million live video streams globally … easily surpassing its previous record of 5.3 million live streams on Election Night …

If CNN and Facebook were the biggest winners in terms of streams served, Starbucks was arguably the biggest winner on the marketing side, as its new video ad aired on CNN.com Live directly after President Obama left the stage. The ad … was a community-outreach “grass-roots initiative” that offered pledge cards and free cups of coffee to consumers who promised to do five hours of community service during 2009 at their local Starbucks between Jan. 21-25 …

Another marketer looking to benefit from Obama mania is Audi, the German automaker, which will sponsor the evening broadcasts’ recap of the swearing in of Mr. Obama on ABC, CBS, NBC; the automaker also ran ads during numerous streamed broadcasts of the event online …

The inauguration was available from multiple sources and on multiple platforms. MobiTV offered live coverage from ABC News, CNBC, C-Span, Fox News and MSNBC on its mobile services. On the web, the inauguration aired on sites as diverse as Major League Baseball’s mlb.com and MySpace, which streamed the inauguration on its MySpace Impact website … 

Other online broadcasters reported early success and record traffic. Hulu streamed live coverage of Fox News. The site wouldn’t report specific streaming numbers, but a spokesman said today’s inauguration “set a new record for us in terms of live streams, ahead of our previous events, which included the presidential debates, the acceptance speech in Grant Park and the Sarah Palin/Joe Biden debate.”

However, Fox is likely to gain a significant increase in new viewers thanks to its syndication on Hulu, which could boost its audience by as many as several million unique visitors. It attracted just more than 5 million to FoxNews.com on Election Night vs. the 10 million to 15 million who watched CNN.com and MSNBC.com.

Edit by SAC

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Full Article:
http://adage.com/digital/article?article_id=133920

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A Tough Sell: McDonald’s Targets Moms

January 23, 2009

Excerpted from Washington Post, “McDonald’s Courts Moms As Fast-Food Emissaries: Chain Enlists Its Toughest Customers to Talk Up Menu’s Healthful Side “, by Michael S. Rosenwald, November 20, 2008

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The only obstacle between kids and their french fries: Mom.  “They are probably one of the most victimized foods,” says McDonald’s nutrition director.

Plausible reason: A medium order of fries at McDonald’s, besides the delectable taste, includes 380 calories, 270 milligrams of sodium and a color preservative called sodium acid pyrophosphate. But McDonalds points out that fries are rich in potassium and are “a really good source of fiber.”

One mom replies, “Once you throw them in grease, you kind of ruin it.”

Another says, “Potassium is good in bananas.”

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But McDonald’s thinks it has a positive case to make and has recruited mothers to go behind the scenes of the company’s operations, meet senior executives and then communicate what they see via the Web, along with appearing in video of their travels.

The idea behind the company’s Quality Correspondents program: If McDonald’s can win over moms by showcasing food quality (the eggs in Egg McMuffins are real) and highlighting healthful options, the company can brighten its image at a crucial time in the arc of the fast-food industry. Customers, bombarded with news about food recalls, are paying more attention to safety, quality and ingredients — despite still not wanting to wait very long for their lunch. The message takes on heightened importance now, as strapped parents bargain in their heads over whether a McDonald’s meal can take the place of higher-priced options.

McDonald’s executives are betting that if they can shatter myths about the company’s food — a slaughterhouse visit shows chickens being handled humanely but also proves McNuggets contain chicken — and display an obsessiveness with food safety and quality to a select group of moms, the message will trickle through society.

“When people are asked to define who they trust and who they believe, the answer is people like themselves, not journalists and not academics.”

Edit by DAF

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Full article:
http://www.washingtonpost.com/wp-dyn/content/article/2008/11/19/AR2008111903618_2.html?sid=ST2008111903624&s_pos

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