Archive for October 1st, 2009

Majority Rule? … Forget about it !

October 1, 2009

As Congress moves forward, threatening use of the arcane “reconciliation” process to ram a bill in before T-Day … a simple question: aren’t “they” supposed to be representing “us”?

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http://www.investors.com/NewsAndAnalysis/Article.aspx?id=507336

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Facebook ready to prove its not a waste of time.

October 1, 2009

TakeAway:  We have all been told by our agencies that we must have a presence in social networks, yet, to date, there has been little to no evidence that advertising in these spaces will produce results.  Finally, Facebook has finally decided to give us what we have been longing for – data to prove that advertising on its site is worth it.

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Excerpted from WSJ, “Facebook Sets Deal to Provide Ad Data to Nielsen” By Jessica Vascellaro, September 23, 2009

Facebook. plans to announce a deal with online measurement company Nielsen in a step to address advertisers’ frustration with measuring how ads perform on the social network. 

Under the partnership, Facebook will begin polling its users about some of the display ads it runs on its site, such as a banner promoting a movie release then will provide that data, including responses from those who didn’t see an ad, to Nielsen, which will package it for advertisers …

The partnership is the latest sign of Facebook’s growing clout in the ad world … Facebook had a 9.1% share of display-ad views in the U.S. in July, up from 6.8% in January … that put it in second place behind Yahoo and ahead of Microsoft Corp. and AOL …

In recent months, Facebook has launched new ad formats that prompt people to take an action — such as a forthcoming ad that allows people to sign up to receive a free sample of what’s being advertised.

It has also overhauled a tool that allows brands to build pages to communicate with their fans and has rolled out a targeted-ad feature that gives advertisers more control and guarantees over who sees their ads …

Sony Pictures … recently tested the new Nielsen polling service for ads promoting its newest movies … in each case, the polls showed a “significant increase” in awareness based on the ads …

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Full Article
http://online.wsj.com/article/SB125356656635628897.html

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Build your own electric car … my friend did !

October 1, 2009

Ken’s Take: A friend of mine recently finished cobbling together — from scratch — an electric car.  Gotta love it when somebody walks the talk … instead of just talking.  Way to go Brian.

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From the St. Cloud Minnesota Times:

For Brian Darovic, filling up his car is as simple as plugging in a toaster — and almost as inexpensive.

Darovic of Sartell recently converted his car from a standard, gas-powered vehicle to an electric, battery-powered vehicle.
“Sure, you could buy a GM Volt next year for $40,000,” Darovic said. “But are you going to be spending $40,000 on a car next year? I’m not.”

Though electric car conversion kits are available for between $10,000 and $15,000, Darovic was determined to build it from scratch.

He found a 1994 Saturn and spent more than a year on the project. He sketched designs and then removed the vehicle’s engine, fuel tank, exhaust system and radiator. They were replaced with an electric motor, 12 batteries and a device that controls the motor speed.

The project cost between $9,000 and $10,000, not including labor.

The car covers about 25 miles per charge with a top speed of 60 mph. But Darovic expects to reach 40 miles per charge after he finishes fine-tuning the vehicle.

Darovic estimates his Voltessa will cost about $1 per charge or a little more than 2 cents per mile.

Electric cars are also low maintenance. Tires, brakes, shock absorbers, lights, horn, radio, seats, glass and body work remain the same as those of a gasoline-fueled engine.

But there is no more need for oil changes, antifreeze, belts, exhaust systems or tune-ups. Electric motors are essentially zero maintenance and last the life of the vehicle.

While Darovic had experience working with cars, he said the conversion process is simple enough for those with less experience. “Just about anybody could do it. It’s not rocket science.” 

As demand increases and costs decrease, electric cars are likely to become more affordable. For those that don’t want to wait, converting an existing vehicle to electric power offers a cost-effective solution for today.

http://www.sctimes.com/article/20090926/NEWS01/109260013&referrer=FRONTPAGECAROUSEL

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