Archive for November 9th, 2009

Bad things happen when you confuse "price" with "cost" … here’s an example.

November 9, 2009

I often harp to my students that it’s a cardinal sin to confuse revenue with profits, or to confuse price with cost.  Here’s an example of the latter — in the context of the current healthcare debate.

Excerpted fron IBD: Misconceptions That Mar Medical Care, 11/06/2009
From the book “Applied Economics” by Thomas Sowell.

A number of confusions plague discussions of the economics of medical care.

A confusion between prices and costs has allowed politicians to claim to be able to bring down the cost of health care, when in fact they only bring down the individual patient’s out-of-pocket costs paid to doctors, hospitals, and pharmacies.

The costs themselves are not reduced in the slightest when additional money to pay for these costs is collected in taxes or insurance premiums and routed through either government or private bureaucracies.

Most proposals to “bring down the cost” of medical care pay little or no attention to the actual cost of creating pharmaceutical drugs, training medical students, or building and equipping hospitals.

To the extent that the government imposes some form of price control by refusing to pay doctors, hospitals or pharmaceutical companies as much as they would receive through supply and demand in a free market, that does not lower the costs either.

It simply means that the government refuses to pay all those costs — and such refusals to pay costs have a centuries-old track record of leading to a reduction in the amount supplied, whether what has been subject to price controls has been housing, gasoline, food or other goods and services.

Medical treatment has been no exception. The reduction in the supply of doctors, hospitals or pharmaceutical drugs may be quantitative, qualitative or both.

In Britain, with one of the oldest government-run health systems and therefore one which has long since gone past stage one, there have been such difficulties in getting enough British doctors that there have been large and chronic importations of foreign doctors, many from Third World countries whose qualifications standards are not always up to those in more affluent countries.

As for pharmaceutical drugs, countries which have succumbed to the politically attractive policy of keeping drug prices low by fiat, or by ineffective patent protection, have had much lower rates of discovery of major new medications than does the United States, which has been left to supply a disproportionate share of the world’s major new medications.

Various organized groups in a position to bargain for lower medical charges or lower drug prices — government agencies, health insurers or large health maintenance organizations, for example — may receive preferential prices, but the total costs do not go away and have to be paid by somebody.

One consequence is a multitiered set of prices for the same medical treatment or the same medication, with the highest prices of all being paid by patients who do not have health insurance, do not belong to a health maintenance group, and are not covered by any government program.

In short, misconceptions of the economic function of prices lead not only to price controls, with all their counterproductive consequences, but also to organized attempts by various institutions, laws and policies to get most of the costs reflected in prices paid by somebody else.

For society as a whole, there is no somebody else.

Full article:
http://www.investors.com/NewsAndAnalysis/Article.aspx?id=511637

Marketers’ new best friends …

November 9, 2009

TakeAway:  Are apps the next best thing to a Web site?  Some say yes! 

With consumers becoming more and more reliant on their cellphones as an information resource, apps are positioned to be a key tool to drive trial, loyalty, and cross-sales. 

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Excerpted from NY Times, “What Do All These Phone Apps Do? Mostly Marketing,” By Roy Furchgott, October 4, 2009

Useful applications are seen as a gold mine for building brands.

Stanley Works, the hand tool maker, iPhone App turns the phone into a level …The company does not know if the iPhone app drove a single sale or fostered any brand loyalty. But based on the 400,000 downloads, Stanley declared the iPhone level a resounding success and is now looking for other tool apps … Other companies are experimenting as well …

Behind the land rush to apps is a belief that they may be some of the cleverest advertising devised. They are advertisements that people voluntarily choose to watch and share with friends. Some apps are even consulted in store aisles when customers decide what to buy. “Apps have a huge advantage,” said a mobile market analyst … “You had to take a step to get it; you are already half sold.”

When people open an app, they give it full attention, which helped drive MasterCard’s decision to follow its A.T.M. locator app with one that would show shoppers nearby stores that offer discounts to MasterCard users.

Apps also give the company a chance to sell cardholders on more services. “It allows consumers to engage with the brand every day,” said SVP for mobile digital marketing at MasterCard …

Novelty apps have had the most downloads, research shows, use of them fades quickly …

Current thinking is that utilities that people use repeatedly are the most effective …

Edit by TJS

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Full Article
http://www.nytimes.com/2009/10/05/technology/05apps.html?ref=media

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After $787 billion, an we stand much more stimulation?

November 9, 2009

The current refrain: almost 1 million jobs saved or created.  Yeah, right.

The chart says it all …

image
http://online.wsj.com/article/SB10001424052748704795604574519602476681352.html?mod=djemEditorialPage

More Pookie backlash … the obligatory bumper sticker.

November 9, 2009

It was only a matter of time …

image

So, preventative healthcare and disease screenings save money … right ?

November 9, 2009

Ken’s Take: Since I’m in the prime group for prostate cancer — and since a couple of friends have been detected and treated (successfully) — I’ve been a fan of PSA tests.  But, I’ve had 3 docs try to talk me out of getting the tests.  Here’s their rationale … which raises a broader question re: preventative healthcare.

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Excerpted from RCP: Government by Holiday Inn Express, October 27, 2009 

Another silver bullet the administration has peddled is preventive care.

Everyone knows that a timely PSA test will detect prostate cancer at an early and treatable phase thus saving the patient’s life and saving money, right?

Not exactly. The test is obviously worthwhile for that individual. But testing all men for prostate cancer — an overwhelming majority of whom will never get the disease — is expensive.

If more and more of us are tested for more and more diseases — even accounting for some illnesses found early — health spending will rise, not fall.

Further complicating the picture, the National Cancer Society has announced that the benefits of cancer screenings, particularly for breast and prostate cancers, have been oversold. They aren’t saving very many lives, but they are causing needless tests and surgeries.

Full article:
http://www.realclearpolitics.com/articles/2009/10/27/government_by_holiday_inn_express_98882.html#