The Homa Files

Some interesting stats from WHAT AMERICANS REALLY WANT by Dr. Frank I. Luntz

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Americans say they average of 87 minutes a day behind the wheel. For car commuters, it’s an average of 100 minutes.

More than one-third of working Americans are awake by 6:00 a.m. and out the door by 7:00 a.m.  … for a commute to work that is an hour or longer.

More than 3 million Americans travel 50 miles or more one-way to work.

Less than 5 percent of the population takes public transportation to work, and only 12 percent carpool.

About 100 million people drive alone to work each day.

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Americans drink an average of more than 50 gallons of soda per person per year.

Put another way, people drink more soda than coffee, milk, and
fruit drinks combined.

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Three-quarters of Americans are overweight, meaning they weigh more than the recommended weight for their height … 25 years ago, 50% were overweight.

One-third are obese, meaning they weigh at least 20 percent more than their ideal weight … that’s doubled over the past 25 years. 

Bottom line: All-you-can-eat is no longer just an occasional trip to the buffet line — it’s now a way of life.

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From: WHAT AMERICANS REALLY WANT. . . REALLY – The Truth About Our Hopes, Dreams, and Fears
by Dr. Frank I. Luntz

This entry was posted on January 6, 2010 at 7:22 am and is filed under Mktg - Consumer Behavior, Polls & Surveys. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.