Archive for January 15th, 2010

If you're an Amish union member living in Nebraska (with elderly parents living in Florida) … this plan's for you.

January 15, 2010

If you’re keeping track of the special ObamaCare deals:

States have to pay for extended Medicaid — except Nebraska. 

Seniors lose Medicare Advantage — except in Florida. 

Everybody must buy healthcare insurance — unless they’re Amish — since the Amish have a religious objection to insurance.

And, in the latest backroom deal, Cadillac health insurance plans face a 40% excise tax — unless the insured is in a union … at least until 2018.

I figure that by the time all of the special deals are cut and  this junk law is passed,  Lloyd Blankfein (CEO of Goldman Sachs) and Jamie Dimon (CEO of JP Morgan) will only two people in America without a special deal —  and will be paying  for the entirety of the ObamaCare program.

Maybe that’s a good thing.

Here are details …

Source: NY Post: Another Rank Deal, January 15, 2010

What happens when the irresistible force of the Democratic urge to tax runs up against the immovable object of Democratic loyalty to the labor unions?

Another ugly deal in a health-care bill that already was a grotesquerie of pay offs to favored politicians and interests. The levy in question is a 40 percent excise tax on high-end employer-provided insurance plans that – typically – has been sold as a tax on “the rich.” It’s called the “Cadillac tax,” a name redolent of corporate executives cackling in their Escalades over their cushy benefits.

The unions, which make it a point to negotiate generous insurance plans with their employers (to the point of bankrupting them), were chagrined to learn that for purposes of this tax, they’re among the rich. They howled in terms that could have been drawn from Henry Hazlitt’s free-market classic, Economics in One Lesson: The Shortest and Surest Way to Understand Basic Economics.

The excise tax is supposed to be paid by evil insurers and employers. Except in this one case affecting their self-interest directly, the unions see through the fiction and understand that the tax will trickle down onto them. How disorienting to hear unions implicitly recognize that corporations ultimately don’t pay taxes, their customers and employees do.

“While the excise tax is slated to be imposed on the insurers on so-called high cost plans, the tax will be passed on to enrollees in the form of higher premiums, co-pays or reduced benefits,” a coalition of public-employee unions wrote congressional leaders. “Characterizing this tax proposal as a ‘Cadillac tax’ is a misnomer. It hits the average blue collar and white collar employee.”

The unions also bristled at a fairly typical trick of liberal taxation – bracket creep. The Cadillac tax affects few people when it begins in 2013. Since it’s not indexed to account for the ever-rising expense of health care, though, it will catch more and more people over time.

This is why New York Times columnist Bob Herbert called it “a middle-class tax time bomb,” and Nancy Pelosi made an oblique reference to Pres. Barack Obama breaking his promise not to increase taxes for anyone making less than $250,000 a year. Obama’s support for the Cadillac tax not only violates that forlorn pledge, but directly contradicts one of his chief lines of attack against John McCain in the 2008 campaign.

McCain wanted to end the tax exemption for employer-provided insurance coverage and compensate people with a tax credit to buy their own plans, a systematic approach to controlling costs and increasing choice. Obama’s plan will increase costs and reduce choice, but he needs $150 billion in revenue over ten years to try to make it look deficit-neutral, so he’s – as he put it in his unrelenting anti-McCain ads – “taxing health benefits for the first time in history.”

But pressure from the unions has now forced the White House to agree to raise the $23,000-per-household threshold of the tax slightly and – more importantly – exempt insurance plans that are the product of collective-bargaining agreements until 2018. This Labor Loophole stands in the finest tradition of the Louisiana Purchase and the Cornhusker Kickback. With no possible public-policy justification, it puts the awesome power to tax and spend at the service of nakedly political ends.

Oliver Wendell Holmes famously said that taxes are the price of civilization. In this case, taxes are the price of not belonging to a group that pours countless millions of dollars into the Democratic coffers. Under the Cadillac tax, there’s one set of rules for the Service Employees International Union and another for everyone else.

Obama is currently haranguing the banks so he doesn’t get pegged as a “Wall Street Liberal.” The more dangerous rubric for him is a “Washington Liberal,” a politician knee-deep in the special-interest politics of the Beltway as he pushes an unpopular agenda of rapid government expansion. Obama’s style of politics has gone from inspiring to revolting in the space of a year.

http://www.realclearpolitics.com/articles/2010/01/15/another_rank_deal_99912.html

Patois and attitude ? Nope, give us wisdom and competence.

January 15, 2010

Ken’s Note: “Patois” — a great word — is any nonstandard language that draws class distinctions between those who speak it and those who speak the common or dominant language or dialect.  “Patois” could become this year’s “gravitas”.

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The public has turned decisively against the “educated classes”, many of their works, and many of their ideas.

Perhaps, our “educated class” is educated beyond its intelligence, and mistakes mastery of its patois and attitude for wisdom and competence.

It is full of itself, and values too highly its skill sets, which are entertaining, but not on the optimum level of consequence.

On this optimum level are resolution, moral clarity, and an ability to understand and connect with a great many people, things for which the educated class is not known.

This class fooled itself, and much of the country, for which the country will not soon forgive it.

Excerpted from Washington Examiner: Obama’s education of little use to his presidency, January 13, 2010
http://www.washingtonexaminer.com/opinion/columns/Obama_s-education-of-little-use-to-his-presidency-8756295-81272472.html

Mass Senate Race: Will the winner be the winner or the loser ?

January 15, 2010

I’m really intrigued by the Senate race is Mass.

Though I haven’t heard any pundits say it, I’m betting that some current Democratic Senators are silently hoping that Coakley (the Dem) loses.  Think Bayh, Webb, Lincoln, Landrieu. 

Why?

Now, these folks have to vote in lockstep on the bill or get pulverized by the Reid-Pelosi-Obama machine.  If Brown gets elected to break the super-majority, all the pressure is off the lemmings.  They won’t be blamed if the bill flames out.

On the other hand, GOPers are probably better off if Brown loses.  If he wins and ObamaCare goes away, the Repubs lose their major 2010 talking point and get accused of being obstructionists.

Perhaps, the best case for the Republicans would be a Brown victory but a slimey delay to keep him from being sworn in until after ObamaCare passes.  Then the GOP breaks the super-majority and still has the healthcare talking point for the elections.

The only loser in that case: well, all of us.

This is better than the last week of the NFL when play-off spots are still up for grabs.

Companies turn to product-specific soap operas to engage consumers

January 15, 2010

TakeAway:  I’m not sure if product-specific soap operas or webisodes are aimed at providing work for struggling actors and actresses, creating another way for studios to get advertising revenue, or engaging consumers. 

While I do think there is some benefit offering enhanced versions of commercials online so that consumers that want more info can get it, I think it is farfetched to say that products require actors in order for consumers to engage with the brand. 

And, if that is the case, maybe the brand may need more than a webisode to solve the problem.

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Excerpted from NYTimes, “Shows Online, Brought to You by …,” By Stuart Elliott, November 24, 2009

… Actors are finding new ways to stay in the public eye in the form of Web series, also known as webisodes. Almost all such Web series are being created specifically for advertisers, borrowing a strategy from the early days of radio and television when shows like “The Kraft Music Hall,” “The Bell Telephone Hour” … that entertained Americans while selling cheese, phone service …

Webisodes — part of a trend called branded entertainment — are growing because marketers feel compelled to find new methods to reach consumers in an era when the traditional media are losing eyeballs, ears, hearts, minds and perhaps other body parts to the Internet …

Among the major brands proclaiming “brought to you by … ” online are Maybelline cosmetics, which is sponsoring Ms. Bushnell’s Web series, “The Broadroom,” available at maybelline.com/thebroadroom, and ConAgra Foods, which is sponsoring a daily show, “What’s So Funny?,” on yahoo.com, peddling products like Healthy Choice and Marie Callender’s!

The goal is to “extend our reach,” said media director at Clorox, and attain “a higher level of engagement” than is possible through tactics like running 30-second commercials that interrupt episodes of conventional TV series …

When developing branded entertainment, “the entertainment part has to come first” … otherwise consumers will dismiss it as “pushing a product” …

Shows should have an episodic, TV feel but be digestible, in portions sized appropriately for online viewing — typically three to seven minutes each …

Some consider webisodes “the flavor du jour” … but sponsors are signed “before we shoot a frame” of a Web series …

Edit by TJS

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Full Article
http://www.nytimes.com/2009/11/24/business/media/24adcol.html?_r=1&ref=media

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