TakeAway: Wal-Mart is experimenting with allowing customers to buy merchandise online and have it delivered for free to urban FedEx locations in a bid to boost sales in big cities where the retailer has little to no store presence.
A perfect example of one of the 6Ps – placement!
* * * * *
Excerpted from the Wall Street Journal, “Wal-Mart Uses FedEx to Expand Urban Push” By Miguel Bustillo,September 20, 2010
This summer, Wal-Mart started tests in Los Angeles and Boston to allow customers to direct purchases made on Walmart.com to FedEx Office outlets at no cost, mimicking a Wal-Mart offering called Site to Store that lets online buyers send items to the retailer’s stores for free.
Wal-Mart has no stores in Boston and two in Los Angeles, but FedEx has many locations in both. Wal-Mart is still collecting feedback from the tests.
Some retail experts said it seemed like an inevitable next step for the retailer, which has struggled to expand into America’s largest cities amid political opposition from labor unions. Wal-Mart is searching for new ways to spark domestic growth without needing to invest in real estate.
Wal-Mart also is pursuing younger urban shoppers, who don’t think twice about making big purchases online.
The partnership could allow FedEx to capitalize on its locations near college campuses it inherited when it acquired Kinkos in 2004.
Edit by AMW
* * * * *
Full Article:
http://online.wsj.com/article/SB10001424052748704416904575501790739176042.html
* * * * *
SHARE THIS POST WITH FRIENDS & FAMILY