This week, at a Dem rally, Obama prodded the group to “get out the black vote”
He told Latinos to “vote to reward your friends and to punish your enemies”
http://www.weeklystandard.com/blogs/obama-latinos-punish-your-enemies-voting-booth_511932.html
He told supporters that “Republicans can come along, but they have to ride in the back”
http://news.yahoo.com/s/ap/20101025/ap_on_el_pr/us_obama
Wow.
Just imagine if those clever phrases were flipped and voiced at a Tea Party rally.
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The headline from the most recent Harris Interactive poll is that President Obama’s job approval rating dipped to 37% — the lowest (I think) in any poll.
More interesting than the total number is his slipping approval among self-identified Dems and Liberals … 1 in 3 of them dings the President.
For comparison, 90% of GOPers and 89% of conservatives disapprove of the job the President is doing.
TakeAway: Sales of super premium juices have held up relatively well in a downturn, despite the products’ high price points.
PepsiCo launched the first national ad campaign for Naked Juice, its premium bottled juice brand.
Acai-based juices are competing on authenticity about their products, while up-and-coming brands deride mass market brands.
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Excerpted from Brandweek, “Naked Juice Ads Tell ‘Naked Truth’” By Elaine Wong,October 1, 2010
The campaign kicked off on digital properties and Naked Juice’s Facebook page. It highlights the brand’s promise—”no added sugar or preservatives”—and invites consumers to submit their own “naked truth.” Digital banner ads show live conversations consumers are having about the brand.
Print ads, which break in magazines such as Fitness and Shape, target consumers ages 25 to 35, who are “health-conscious, active and balanced in their food choices,” said Naked Juice’s marketing director.
Naked Juice was one of two pioneers (its rival is Odwalla) in the super premium juice category. But over time, the category’s original positioning and heritage became diluted, mainly, competitors coming into the marketplace are now introducing products with added sugar and extra water.
Edit by AMW
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Full Article:
http://www.brandweek.com/bw/content_display/news-and-features/direct/e3ifd62d5f2cdeae60ecdfda51c1a6f4e83
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The Homa Files 