Archive for November 15th, 2010

Wash Post: “Obama’s global influence is intact” … say what?

November 15, 2010

The emperor is wearing a snazzy new suit of clothes isn’t he?

Let’s consider the facts:

  • The election was a shellacking for the President … his words, not mine
  • Most polls indicate that a plurality (sometimes a majority) of citizens take exception to his major policy initiatives: ObamaCare, stimulus, cap & tax
  • No foreign leaders bought into his spend ‘til you drop economic policy

The President’s response?

  • His policies are directionally correct and working … and anybody who doesn’t think so is either ignorant or just plain wrong.
  • The rest of the world leaders are wrong … you’ve got to borrow and spend your way out of the ditch.

“President Obama asserted that the punishment his party took in midterm elections has not damaged his ability to advance U.S. interests.”
 http://www.washingtonpost.com/wp-dyn/content/article/2010/11/12/AR2010111204772.html

I guess a President has to appear confident and sure of himself.

But, isn’t this guy creating a whole new art form.

Or, is there a parallel universe out there?

One that the mainstream media discovered before the rest of us.

Posted in Obama Administration | Leave a Comment »

My name is Domino’s, and my pizza was bad. Now it’s better.

November 15, 2010

TakeAway: Domino’s admitted its old pizza was lacking (to put it politely) and introduced a new recipe by revealing it to its staunchest critics.

The company continued the transparency theme by encouraging customers to alert Domino’s when the pizzas they ordered were not up to par.

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Excerpted from AdAge, “Domino’s Talks Radical Authenticity” By Abbey Klaassen, October 28, 2010

It was arguably one of the riskiest marketing campaigns of all time — so how, exactly, did Domino’s get its “Oh Yes We Did” campaign, which touted a revamp of pizza by admitting the previous version was terrible?

“We had to do something” because sales were so bad, said Domino’s CMO. 

“New and improved” campaigns typically feel cliché and disingenuous.  So Domino’s looked at what was going on in the news and culture and launched it under a new guise: radical transparency.

So far, the company has seen only positive results; most recently, its third-quarter same-store sales were up 11.7%.

Additionally, the “Show Us Your Pizza” campaign, in which Domino’s asked customers to take their own photographs of the food to be used in ad campaigns, has resulted in 13,000 submissions. Domino’s also responded in ads to customers whose photos showed a pizza that didn’t arrive photo-ready.

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Full Article:
http://adage.com/ideaconference/article?article_id=146782

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Posted in Mktg - Brands, Mktg - Consumer Behavior | 1 Comment »