Archive for December 21st, 2010

Bumps ahead for gov’t gravy train …

December 21, 2010

Honestly, excluding the military and first-responders, what’s your view of government employees? 

How many fulfilling experiences have you had with the IRS,  the DMV, the tax assessor’s office, the planning board, etc. ?  My bet: not many.

In the old days, most folks got annoyed but gave passes because they thought the inefficient bureaucrats weren’t getting paid very much.

Recent news reports have burst those myths: revealing high pay relative to private sector employees and outrageous benefits packages.

For sure, the next couple of years will have spotlights shining on government employees and their candidate-contributing unions.

Blue states (think NY, CA, IL) will get hit particularly hard now that fiscally responsible red states are refusing to bail them out.

Since the unions won’t budge, expect higher state taxes and cuts in services …   

Compared with many sectors that have suffered grievously from the slump — housing, automobiles, finance — state and local governments have been relatively sheltered.

One reason is President Obama’s  “stimulus” packages … have provided about $158 billion to states.

As these transfers dwindle … local governments may be less lucky. They rely on property taxes for about a third of their revenues, and because property appraisals are done every few years, “the decline in house prices implies that collections will probably fall in the coming years.”

The truly bad news lies in the future with massive retiree pension and health benefits that haven’t been prefunded. How big are the shortfalls? All estimates are huge … the gaps are about $3 trillion for states and almost $600 billion for localities.

Whatever the ultimate costs, they threaten future levels of public services.

The generous benefits encourage workers to retire in their late 50s or early 60s after 25 years of service. The health benefits typically provide coverage until retirees qualify for Medicare at 65.

To pay for unfunded benefits, either government services must either be cut or taxes raised.

So support for schools, police, roads and other state and local activities is undermined by careless — or corrupt — bargains between politicians and their public-worker unions.

Promises of generous future retirement benefits were expedient contract sweeteners, with most costs conveniently deferred. Even when pension contributions were supposed to be made, they were often reduced or postponed when budgets were tight.

If these arrangements look familiar, they should. The U.S. auto industry adopted the same model; the costs helped bankrupt General Motors and Chrysler.

RCP,Cheating Our Children (Again), December 20, 2010
http://www.realclearpolitics.com/articles/2010/12/20/cheating_our_children_again_108288.html

Sun Drop taking aim at Mountain Dew

December 21, 2010

TakeAway: Sun Drop’s owner is taking direct aim at Mountain Dew, the fourth-most popular soda in the U.S. after Coke, Pepsi and Diet Coke.   

Mountain Dew dominates the “citrus” category with an 84.3% share, heavily marketed by Pepsi to teens through sponsorships of extreme sports and through advertising that’s embedded into videogames.

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Excerpted from WSJ, “Bigger Splash Planned for a Niche Citrus Soda” By Valerie Bauerlein, December 9, 2010

Sun Drop – which has been around since 1928 – has a rabid following in the handful of mainly Southern states where it’s currently sold. The drink was once pitched by the Nas car legend Dale Earnhardt. Families have shipped it off to soldiers serving in Afghanistan; fans swap recipes for holiday turkey with Sun Drop glaze. Made with orange juice and packing more caffeine than Mountain Dew, it is sometimes used as a mixer with hard liquor.

Its expansion is part of Dr Pepper Snapple’s strategy to fortify consumer interest in flavored sodas, a non-cola segment of the soft drink industry in which the company specializes. Cola sales have fallen to 55.4% of the U.S. soda market in 2009 from 60.5% in 1999, according to Beverage Digest, an industry publication. At the same time, sales of Dr Pepper, Crush, and other brands Dr Pepper Snapple owns have grown.

To reach Sun Drop’s target market of 15- to 17-year-olds, Dr Pepper Snapple developed a revenue-sharing agreement with Viacom Inc.’s MTV network. MTV’s new Scratch marketing arm has designed the drink’s advertising and image, down to a redesign of the can that will be appear in January. The network also will feature Sun Drop in MTV programming, including reality shows such as “The Real World.”

Some analysts have cooled to Dr Pepper Snapple shares, saying the company has improved operations but has little prospect for growth, since the company long ago sold the rights to its brands internationally.

The company said it sees potential nonetheless in the growing appetite for its flavored drinks because carbonated soft drinks is a fairly stagnant, slightly declining category.

Edit by AMW

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Full Article:
http://online.wsj.com/article/SB10001424052748704447604576007841967430316.html

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