Archive for January 6th, 2011

That sound you don’t hear is the rush to electric cars …

January 6, 2011

Interesting article in Business Week titled “Electric Cars Get Charged for Battle” … worth reading.

Here are a couple of points that caught my eye …

P.S. Is it just me, or has Business Week been swinging left since being bought by Bloomberg?

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After 10 years as the world leader in hybrids, Toyota has never sold more than 187,000 Priuses in the U.S. in a year.

  • Prius sales peaked in 2007, just before the financial meltdown, and have dropped since then as fuel prices retreated.

Nissan manufactures its own batteries in a joint venture with NEC, and they account for roughly half the cost of the car,

78% of drivers go less than 40 miles daily; 95% drive fewer than 100 miles a day.

The best guess  is that 80 percent of charging will take place at home.

  • Charging an electric car with a standard 120-volt outlet can take up to 18 hours; 5 to 8 hours to charge one with a more powerful 240-volt outlet.
  • But, buying a 240-volt charger requires contacting a utility to see if the neighborhood transformer can handle the load, getting a contractor to install the 240-volt charger in your garage, and having the city inspect it.
  • It can cost anywhere from a few hundred dollars to $3,000 and take a month or two.

There are 106,000 gas stations coast to coast in the U.S. … 13,000 public chargers are expected to be in the ground by the end of 2011;

  • Cracker Barrel restaurant chain recently announced that it would install chargers at 24 of its interstate locations
    Question: Think Cracker Barrel & electric cars attract the same demongraphics?* 

Nissan sorted potential launch markets according to three main criteria.

  • (1) places that had EV incentives left over from the late 1990s-early 2000s.
  • (2) places with a high density of hybrid customers. (Of the early Leaf buyers, almost half have owned Priuses.)
  • (3) states where the local utilities were willing to upgrade their grids if needed.

Wave One: Washington, Oregon, California, Arizona, Tennessee, Texas, and Hawaii.

Business Week, Electric Cars Get Charged for Battle, December 29, 2010
http://www.businessweek.com/magazine/content/11_02/b4210048400234.htm

* Thanks to JMH for question

New Year’s resolutions spells trouble for at least one business …

January 6, 2011

From the Leno monologue …

The top things people give up for the new year are junk food, alcohol, smoking, and gambling.

So basically, people are giving up on 7-Eleven.

Facebook overtakes Google

January 6, 2011

TakeAway: What once seemed improbable became inevitable in 2010: Facebook is more popular than Google.

While search engines like Google aren’t going away anytime soon, Facebook will become more than a secondary component of many marketing strategies.

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Excerpted from Washington Post, “Facebook passes Google as most popular site on the Internet, two measures show,” by Ylan Mui and Peter Whoriskey, December 28, 2010

This may go down as the year that social networking trumped searching as America’s favorite online pastime.

In 2010, Facebook pushed past Google to become the most popular site on the Internet for the first time … It … marks another milestone in the ongoing shift in the way Americans spend their time online, a social change that profoundly alters how people get news and interact with one another …

According to Experian Hitwise, Facebook jumped to the top spot after spending last year in third place and the year before ranked ninth. The company found that 8.9 percent of unique online visits were to Facebook this year, compared with Google’s 7.2 percent. Meanwhile, ComScore, another firm that calculates Web traffic, said Facebook is on track in 2010 to surpass Google for the first time in number of pages viewed. Each unique visit to a site can result in multiple page views. …

Consumers use Google to get to other places, but they log on to Facebook to stay. That helped Facebook account for roughly a quarter of online page views in November, significantly outpacing Google, Hitwise said.

But there is one key area in which Facebook has yet to surpass Google: revenue. The search giant recorded nearly $24 billion in sales this year. Several news reports put Facebook’s revenue at $800 million in 2009, and the company is expected to bring in about a billion dollars this year – though how profitable Facebook is remains in question. …

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Full Article
http://www.washingtonpost.com/wp-dyn/content/article/2010/12/30/AR2010123004645.html

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