You guessed it: Granddaughter Anna … decked out in her Georgetown t-shirt … showing proper respect for the flag during the singing of the National Anthem … flanked by Mommie Meg and Gram Kathy … great time at the game … Hoyas won!
Archive for February 14th, 2011
Fan of the game … and a Patriot, too !
February 14, 2011What’s your favorite: Starbucks or Dunkin’ Donuts?
February 14, 2011A Rasmussen Reports survey finds ….
- 62% of Adults say they drink coffee
- 35% say they don’t touch the stuff
Of those Americans who do drink coffee …
- 23% say they are more likely to buy it from Starbucks
- 22% opt for a convenience store
- 22% opt for a local coffee shop
- 14% get their coffee from Dunkin’ Donuts
- 15% say they purchase it somewhere else.
Of coffee-drinking Americans …
- 57% have at least a somewhat favorable opinion of Dunkin’ Donuts (20% Very Favorable, 22% unfavorable)
- 49% regard Starbucks at least somewhat favorably (14% Very Favorable, 35%% unfavorable)
- 71% of adults generally like the brew they make at home more than the kind they buy in a store or restaurant
- 23% like the kind they buy away from home better
- 63% think the coffee they buy in a store or restaurant is overpriced
By the demos …
- Adults over 40 are more likely to drink coffee
- Adults under 30 are far more likely to buy coffee from Dunkin’ Donuts
- Women have a higher opinion of Starbucks than men do.
- Those who earn $60,000 or more a year like Starbucks more than those who earn less.
- Blacks are more than twice as likely as whites to buy coffee from Dunkin’ Donuts.
Looking for whole grains? Well, follow the signs.
February 14, 2011TakeAway: To help consumers sort through myriad of cereal options, General Mills is using social media as part of a new campaign to promote its cereals’ whole grain content.
The company expects this presence to give consumers a shortcut or identifier to direct them to whole grain cereals.
The company will include special banners at the ends of aisles, more displays, including on pallets and in Spanish, colorful balloons and information at the checkout, as well as pointing out the check marks for whole grain content from the Whole Grains Council, an industry group that encourages eating whole grains.
* * * * *
Excerpted from NYTimes, “And Down This Aisle, Many Whole Grain Options” By Elizabeth Olson, February 2, 2011
General Mills began adding whole grains to its cereal in 2005, after federal dietary guidelines recommended daily food intake include whole grains. Its products, which include Cheerios, Cinnamon Toast Crunch, Fiber One and Total, each contain at least eight grams of whole grains per serving.
General Mills competes with Kellogg in the $6.5 billion cereal industry. It has slightly less than the one-third of Kellogg’s market share.
General Mills is moving to close the gap by spending 20 percent more on its whole grains advertising in 2011. The company spent nearly $245 million on all cereal marketing in the first nine months of last year.
The company advertises the whole grain content of its Big G cereal lineup, including Cheerios and Wheaties, separately from its advertising for individual cereal varieties.
For years, cereal makers have been battling with bread and pasta makers over which product has the higher whole grain content.
To help the baffled consumer, the General Mills campaign was reaching out to bloggers, including the MyBlogSpark network of people who review new products and other “influencers” — people who set a buying example for others. Consumers can sign up with the company’s Web site, generalmills.com, to receive and review products and host get-togethers to try new items with friends.
The whole-grains campaign is planning to give away one million servings of its whole grain cereals to needy families to spur consumption, although the company has not yet announced specifics of the giveaway. The campaign also created a series of pro-whole grain videos with a company nutritionist and Dr. Travis Stork, a host of “The Doctors” daytime talk show.
Edit by AMW
* * * * *
The Homa Files 