Archive for March 4th, 2011

Get your free ObamaPhone and free minutes …

March 4, 2011

That’s the shock email circulating these days. 

OK, to be fair and technically accurate, the program was started under Reagan, but it’s actively promoted by the current administration so we’ll give them some  credit.

Apparently cell phones are a necessity for minimum living standards …

What follows is unbelievable, but true … just follow the links.

The Program

SafeLink Wireless is proud to offer Lifeline Service, which is a program that enables qualifying customers to receive free cellular telephone service.

If you qualify, you will receive free cellular service, a free SafeLink Wireless cell phone and the assurance that you will get no bills and no contracts EVER!

image

* * * * * *

How to Qualify

The process to qualify for Lifeline Service depends on the State you live in.

In general, you may qualify if…

1.You already participate in other State or Federal assistance program such as Federal Public Housing Assistance, Food Stamps and Medicaid, or

2.Your total household income is at or below of the poverty guidelines set by your State and/or the Federal Government, and

3.No one in your household currently receives Lifeline Service through another phone carrier, and

4.You have a valid United States Postal Address.

Note: In order for us to ship you your free phone you must live at a residence that can receive mail from the US Post Office.

In addition to meeting the guidelines above you will also be required to provide proof of your participation in an assistance program, or proof of your income level.

* * * * *

See for yourself:
https://www.safelinkwireless.com/EnrollmentPublic/home.aspx

Kraft goes back to basics: targeted spending, innovation and feet-on-the-street

March 4, 2011

Punch line: Kraft plans to increase marketing to lift lagging sales

Kraft’s U.S. sales are lagging the company plans to boost marketing on targeted brands.

The foodmaker plans to fight rising ingredient costs, the aftereffects of the recession and a stagnant packaged-food market by spending more on its biggest and most profitable brands.

Specifically, Kraft will hike marketing spending by 10% on the 20 brands that make up two-thirds of its revenue and income.

“Under the theme of fewer, bigger and faster, we have 12 big bets in North America this year …  In total, our innovations represent over $2 billion of sales in new products.”

Among the new products is Mio, a “flavor pod” for water that Kraft calls its biggest brand launch in a decade. “Mio is the ultimate way to personalize your beverage.”

Other “big bets” include Trident Vitality and Stride Spark vitamin-enriched chewing gums; Planters NUTrition; Oreo Fudge Creams: Philadelphia Cooking Cream: Oscar Mayer Carving Board and Lunchables with fruit.

The company will ramp up its 7,000-person salesforce.

“We intend to win every account, every store, every household, even yours and mom’s.”

Thanks to Diana M. for feeding the lead