Economist: The demography of American voters…

Conclusion: All politics is “identity politics”.

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The Economist and YouGov, a pollster, have surveyed thousands of Americans and built a statistical model to predict political party preferences.

Think: generic ballot for Congressional elections.

What did they find?

America’s founding fathers envisioned a republic in which free-thinking voters would carefully consider the proposals of office-seekers.

Today, however, demography seems to govern voters’ choices.

Specifically, Economist and YouGov identified a dozen demographic characteristics that highly predicted how people would vote in Congressional elections.

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Let’s drill down on the the findings…

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Of the 12 statically significant variables, religion is the most significant … with atheists likely to vote Democratic and born again Christians likely to vote Republican.

Tech note: The length of the entire  bar – blue plus red – indicates the level of significance.

Race scored second in significance … while Blacks are dependably Democratic, Whites split between the parties.

Marital Status, Parental Status and Age are the weakest of the significant predictors … but, keep in  mind that they are still statistically significant … insignificant variables didn’t even make the list.

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Most interesting …

Of course, each individual is a composite of the 12 characteristics … some of which may lead them to lean left or lean right.

So Economist and YouGov built an interactive tool that predicts a person’s political party preference based on their combination of characteristic.

It’s fun to play with …

Plug in your characteristics and see if the model has you pegged right … or create profiles that you think are an interesting combination … or keep hitting the ‘randomize’ button to see the results for different profiles.

Trust me, it’s a fun exercise… and, based on my trials, seems spot on.

Click to access the interactive ‘Build a Voter’ tool:

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Thanks to SMH for feeding the lead.

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