Archive for July 19th, 2011

Flash: O’s bud Warren takes offense at corp jet slap ….

July 19, 2011

Here’s the video I’ve been waiting for…Warren Buffett – often quoted by Pres. Obama since he’s a fan of higher taxes –  defending his honor as a corporate jet owner.

Guess Buffett doesn’t like being lumped with tanning salons.

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Grab hold of your wallet … Moody’s says: “Give the President a blank check,

July 19, 2011

CNBC reports that “Moody’s Suggests US Eliminates Debt Ceiling”

Ratings agency Moody’s on Monday suggested the United States should eliminate its statutory limit on government debt to reduce uncertainty among bond holders.

The rationale:

The United States is one of the few countries where Congress sets a ceiling on government debt  , which creates “periodic uncertainty” over the government’s ability to meet its obligation.

And, any way …

In the United States, Moody’s said the debt limit had not effectively curbed the rise in government debt because lawmakers regularly raise it and because that limit is not related to the level of expenditures approved by Congress.

Are you kidding me?

First, giving a drunken sailor an open line of credit at the booze store makes no sense at all.  I have zero confidence that the Feds will show any fiscal restraint ever.  The debt ceiling at least helps to protect them from themselves.

Second, isn’t this the same Moody’s that rated sub-prime mortgage backed securities AAA …  right up to the meltdown?  Does anybody take these jabrones seriously any more?

Third, isn’t Warren Buffett one of Moody’s owners?  Why doesn’t he just turn his personal fortune over to the Treasury if he thinks the spending binge should continue.  It would give Obama some walking around money and shut Buffett up re: his strong desire to pay higher taxes.

Geex.

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The rise of the ‘citizen consumer’ … and the rising tide of cause marketing.

July 19, 2011

Punch line: American consumers of all ages are increasingly motivated to buy products that have a connection to a particular charitable or social cause

The key caveat: when price and quality are the same.

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Excerpted from USA Today 

Consumers are drawn to products with a charitable connection.

American consumers of all ages are increasingly motivated to buy products that have a connection to a particular charitable or social cause.

Nearly half of survey respondents ranked “social purpose” as the No. 1 factor.

In one recent survey, consumers ranked “purpose” as a significantly more important reason to buy a product than design, innovation or brand loyalty, when quality and price are the same.

“Americans seek deeper involvement in social issues and expect brands and companies to provide various means of engagement,”

“We call this the rise of the ‘citizen consumer.'”

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“Cause-related marketing .. is not about slapping a ribbon on a product any longer,”

“Almost half of respondents …  say they feel brands only support good causes for publicity and promotion, and not because they really care.”

But for companies that get it right, the upside of cause marketing is big. Despite the recession, more than half of consumers say that they are willing to pay more for a product that supports a good cause,

Which companies are getting it right? Respondents placed Pepsi, Newman’s Own and Nike, respectively, on top.

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