When marketing and politics collide …
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tweet, Tweet, TWEET … please !
Widely reported:
On Friday, with time running out, President Barack Obama urged Americans to “tweet” their members of Congress to seek a compromise on a debt ceiling deal.
The President first begged for tweets in his primetime address to the nation last week. I thought enough people ridiculed the plea that he’d shelve it. Not so.
Maybe I’m old-school, but I think stirring up tweets is un-presidential – and diminishes the office,
What next? The too cool President calling for a flash mob on the Capitol Hill steps?
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Drill baby, drill
I’m a big fan of analytics and data-driven marketing, but …
The WSJ’s Peggy Noonan reported a hiring notice from the Obama 2012 campaign.:
The “Analytics Department” is looking for predictive Modeling/Data Mining specialists to join the campaign’s multi-disciplinary team of statisticians, which will use predictive modeling to anticipate the behavior of the electorate.
We will analyze millions of interactions a day, learning from terabytes of historical data, running thousands of experiments, to inform campaign strategy and critical decisions.
Noonan’s observation: It reads like politics as done by Martians.
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My brand’s been hijacked !
Bumper sticker that’s popping up …. combines tweeting and brand image … probably not sanctioned by the Obama campaign.
The Homa Files 
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