Archive for August 26th, 2011

Got a spare $35,000 ? … If yes, you can hear B&O tell you your taxes are too low.

August 26, 2011

It’s reported that Warren Buffett  is hosting a fund-raiser for Obama’s re-election, billed as an “economic forum,”

According to the NY Post:

Tickets for the event at New York’s Four Seasons restaurant on Sept. 30 start at $10,000 a head, with VIP tickets a budget-boosting $35,800.

Guests get an hour of “Q&A moderated by one of President Obama’s closest economic advisors, Austan Goolsbee.”

What will be discussed is Buffett’s recent highly publicized claim that the wealthy should pay higher taxes.

As one invitee reportedly sniffed, “Nothing like advocating tax equality when you are charging $35,800 a ticket.”

>> Latest Posts

Posted in Buffett, Warren, Obama, Taxes | Leave a Comment »

“It’s not the consumers’ job to know what they want.”

August 26, 2011

That was what Steve Jobs has has been saying for years.

The statement seems to be rippling through the marketing community now that Jobs has resigned.

NY Times, Without Its Master of Design, Apple Will Face Many Challenges

Mr. Jobs explained that his design decisions were shaped by his understanding of both technology and popular culture.

His own study and intuition, not focus groups, were his guide.

When a reporter asked what market research went into the iPad, Mr. Jobs replied: “None. It’s not the consumers’ job to know what they want.”

What’s the rub?

Jobs’ success flies in the face of marketers who spend  time and energy arguing for and doing extensive consumer research (surveys. focus groups, etc.).

And, it’s hard to argue with his success,

Hmmm.

>> Latest Posts

Posted in Jobs, Steve, Mktg - Consumer Behavior, Mktg - Market Research, Mktg - Product & Innovation | 1 Comment »