Archive for September 1st, 2011

Woulda been perfect if the prof had gotten tenure …

September 1, 2011

Yesterday, I went on the limb and predicted the 5 AGT finalists …

4 of my 5 picks made it … Anna the superkid, Landon the magician, Eugene the crooner, and the daredevil Smage brothers. Videos

Only miss: Prof Splash — who learned what life is like without tenure.

The good news is that Silhouettes – the artsy shadow dancers – got Splash’s spot.  They’re fun to watch, too.

Finals are next Tuesday … stay tuned

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Posted in Entertainment | 1 Comment »

Another reason why taxes are higher in New York… paying to stick it to da man

September 1, 2011

Punch line: New York is lone state to provide compensation in labor disputes.

So, striking Verizon union members have  filed for jobless benefits.

Excerpted from from Marketwatch

U.S. workers are usually denied jobless benefits when they go on strike. After all, they walked off the job.

Except in New York. The state is the only one in the U.S. that allows striking workers to receive unemployment benefits.

So, about 21,000 union members filed applications for unemployment compensation, according to the U.S. Labor Department.

Based on the average salary of Verizon workers, they might be eligible for the $405 maximum weekly benefit New York provides.

The costs will be borne by Verizon – which would be forced to pay more into the New York’s unemployment insurance fund — and the residents of New York. .

And, New Yorkers wonder why their taxes are so high …

Thanks to SMH for feeding the lead

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Posted in Taxes, Unions - UAW | Leave a Comment »

Don’t call them spinsters … women DJs are hot!

September 1, 2011

TakeAway: Women disc jockeys are the newest trendsetters for music, fashion and popular culture. So, Unilever hired 3 of them for its new “Fresh Spin” campaign, aimed at young female consumers for its Rebalance branded deodorant products.

* * * * *

Excerpted from NY Times, “She hopes to help a Dove campaign become a hit”

Dove is working with MTV for its new “Fresh Spin” campaign, whose first big event occurs at the Video Music Awards … targeting females ages 12 to 34 …

The brand is showcasing three young women D.J.’s in a new video series, social media and a new Web site. The D.J.’s also are engaging fans in an interactive music game on the Internet site …

“Women disc jockeys are the newest trendsetters for music, fashion and popular culture,”…

This month, Dove introduced its “Fresh Spin” campaign, which focuses on social engagement and not a strong product sell, reaching out to targets with a Web site, commercials on MTV and social media, including Facebook and Twitter.

The Web videos are behind-the-scenes looks into the lives of three D.J.’s — Jessica Who, Chelsea Leyland and Diamond Kuts — showing them in some sweaty situations, suggesting the need for deodorant …

This week, Dove began running commercials on MTV to introduce the trio. Ms. Who will report live from the video music awards, interviewing musicians on the red carpet and sharing her take on the music scene. The video will be available on dove.mtv.com after the awards …

“As a brand, Dove does not want to focus on celebrities … The D.J.’s are real girls who are culturally relevant. They aggregate ideas about movements, fashion and, of course, music.”

Edit by KJM

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Posted in Mktg - Promotion, Mktg - Social Mktg | Leave a Comment »