The Homa Files

Punch line: Chipotle Chipotle has contributed more than $2 million to initiatives that support sustainable agriculture,

It’s latest effort: an animated video featuring Willie Nelson’s cover of Coldplay’s “The Scientist” that highlights the importance of a sustainable food ecosystem.

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Excerpted from brandchannel.com, “Chipotle score sustainable hit with Willie Nelson’s Coldplay cover”

Featuring a cover of Coldplay’s The Scientist by Willie Nelson, the two-minute animated short, “Back to the Start,” follows a farmer who turns his family business into an industrial animal factory, but sees the light and reverts back to a more sustainable approach…

Available on iTunes, this song sells for 99 cents, with 60 cents going toward the Chipotle Cultivate Foundation, which supports family farms, and is sponsoring the first Cultivate sustainable food festival, a free event uniting “food, farmers, chefs, thought leaders, and musicians.”

To date, Chipotle has contributed more than $2 million to initiatives that support sustainable agriculture, family farming and culinary education including: The Jamie Oliver Food Revolution, the Lunch Box, the Nature Conservancy and Veggie U, Niman Scholarship, Culinary Institute of America, The Land Institute, and FamilyFarmed.org.

Edit by KJM.

Tags: Chipotle, Ecosystems, Sustainability, Willie Nelson

This entry was posted on September 15, 2011 at 6:51 am and is filed under Causes, Cause Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.