Free the pigs … and, give me some guac on my beef burrito.

Punch line: Chipotle Chipotle has contributed more than $2 million to initiatives that support sustainable agriculture,

It’s latest effort: an animated video featuring Willie Nelson’s cover of Coldplay’s “The Scientist” that highlights the importance of a sustainable food ecosystem.

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Excerpted from brandchannel.com, “Chipotle score sustainable hit with Willie Nelson’s Coldplay cover

Featuring a cover of Coldplay’s The Scientist by Willie Nelson, the two-minute animated short, “Back to the Start,” follows a farmer who turns his family business into an industrial animal factory, but sees the light and reverts back to a more sustainable approach…

Available on iTunes, this song sells for 99 cents, with 60 cents going toward the Chipotle Cultivate Foundation, which supports family farms, and is sponsoring the first Cultivate sustainable food festival, a free event uniting “food, farmers, chefs, thought leaders, and musicians.”

To date, Chipotle has contributed more than $2 million to initiatives that support sustainable agriculture, family farming and culinary education including: The Jamie Oliver Food Revolution, the Lunch Box, the Nature Conservancy and Veggie U, Niman Scholarship, Culinary Institute of America, The Land Institute, and FamilyFarmed.org.

Edit by KJM.

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