Posts Tagged ‘Chipotle’

Chihuahua turning over in grave … Taco Bell heads upscale.

June 7, 2012

First, the bad news … you may have missed it, but Ginger the Taco Bell Chihuahua died a couple of years ago … 2009 to be precise … here’s the obit.

The bug-eyed dog who pitched 2 tacos for 99 cents  must be turning over in her grave.

     click to view Ginger pitching
image

Why?

Well, according to the APTaco Bell, is going upscale.

The chain plans to rollout “gourmet Mexican” menu additions created by celebrity chef Lorena Garcia … venturing onto the turf of Chipotle  and Qdoba which are known for higher-quality ingredients.

It’s a departure from such standards as tacos, burritos and chalupas that Taco Bell’s core young-adult customers crave.

But, the Cantina Bell line could find a niche between Taco Bell’s less-expensive core items and the more-expensive fare at Mexican restaurants such as Chipotle and Qdoba.

The menu additions are bigger than the chain’s regular burritos … and will  take a bigger bite out of the wallet: The Cantina Burrito Bowl and Cantina Burrito, offered with chicken or steak, will sell for nearly $5 apiece.

Taco Bell executives acknowledged that the push for quality will draw some skepticism. … especially following a yearlong sales slump stemming from a  lawsuit that raised questions about its meat filling.

Ken’s Take:

(1) C’mon man, you’re Taco Bell!

(2) Next, they’ll start using real meat.

(3) No quiero, Taco Bell … if it’s going upscale.

I’m taking the under on this repositioning.

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Free the pigs … and, give me some guac on my beef burrito.

September 15, 2011

Punch line: Chipotle Chipotle has contributed more than $2 million to initiatives that support sustainable agriculture,

It’s latest effort: an animated video featuring Willie Nelson’s cover of Coldplay’s “The Scientist” that highlights the importance of a sustainable food ecosystem.

* * * * *

Excerpted from brandchannel.com, “Chipotle score sustainable hit with Willie Nelson’s Coldplay cover

Featuring a cover of Coldplay’s The Scientist by Willie Nelson, the two-minute animated short, “Back to the Start,” follows a farmer who turns his family business into an industrial animal factory, but sees the light and reverts back to a more sustainable approach…

Available on iTunes, this song sells for 99 cents, with 60 cents going toward the Chipotle Cultivate Foundation, which supports family farms, and is sponsoring the first Cultivate sustainable food festival, a free event uniting “food, farmers, chefs, thought leaders, and musicians.”

To date, Chipotle has contributed more than $2 million to initiatives that support sustainable agriculture, family farming and culinary education including: The Jamie Oliver Food Revolution, the Lunch Box, the Nature Conservancy and Veggie U, Niman Scholarship, Culinary Institute of America, The Land Institute, and FamilyFarmed.org.

Edit by KJM.