Hit the potty, kid … diapers cost money!

Punch line: In tough economic times you gotta cut back, right?

Some parents are simply lengthening the time between their kids’ diaper changes.


And, it’s penny wise – pound foolish … just raises the home’s decibel level and the ointment bill.

Excerpted from WSJ : Cut Back Diapers

As the economy continues to sputter, recent data show diaper sales are slowing and sales of diaper-rash ointment are rising.

Diapering a child six times a day costs about $1,500 a year, so it isn’t hard to see how it could become a burden on families dealing with chronic unemployment or struggling to cover rising costs.

Meantime, sales of diaper-rash ointment have increased 8% over the past year and pediatricians say the higher sales likely reflect either less frequent changes or a shift to lower quality diapers.

A pediatrician at Northwestern Memorial Physicians Group in Chicago, says she has seen a 5% to 10% spike in diaper-rash cases this year.

“We’re definitely seeing major effects of the economy: Diapers are very expensive, and the longer you sit in a dirty diaper, the more likely the chances of an infection.”

P&G says the new “wetness indicator” on Pampers Swaddlers has saved his family unnecessary diaper changes because “you don’t have to take the diaper off. You can just see the indicator, and you know if the baby is wet.”

P&G says its research shows parents are also potty training children earlier to save cash as economic uncertainty deepens.

Wonder if the wetness indicator was inspired by the pop-up that tells you when the T-Day turkey is ready?

Thanks to DM for feeding the lead.

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