Archive for October 17th, 2011

Squeezing Buffett’s numbers … Part 1

October 17, 2011

Last week Warren “Don’t Coddle Me” Buffett released some of his tax info.

Just some highlights, but enough to give fodder to some analyses.

I think I have some interesting unreported angles on the nums that I’ll be dribbling out in this and subsequent posts.

First, the facts:

  • Buffett’s adjusted gross income (AGI) was $62,855,038  last year
  • His taxable income was $39,814,784
  • His federal income tax bill came to $6,923,494, or 17.4% of his taxable income.
  • He said The roughly $23 million difference between his AGI and taxable income was due largely to deductions he took for charitable giving and local taxes
  • He paid $15,300 in payroll taxes … but, so what?

You may remember, the buzz us about how Buffett’s 17.4% is lower than his secretary’s mid-20s tax rate.

Conventional wisdom is saying that the issue stems from so much of Buffett’s income comes from capital gains and dividend (taxed at 15%) rather than ordinary earned income (taxed at 35% at the margin).

A simple analysis suggests that for Buffett to have an overall 17.4% tax rate, his $40 million in taxable  income must be split roughly $35 million from capital gains & dividends (taxed at 15%) and $5 million in ordinary income (virtually all taxed at 35%).

image

But, not so fast …

I’m not a tax adviser but …here’s something that I think is right and that I bet you didn’t know:

Mechanics for applying the tax code work to the tax payer’s advantage in at least one very import way … deductions against income aren’t applied pro-rata across tax categories – ordinary income and capital gains … rather they get applied to the highest taxed category of income first.

Said differently, deductions are first applied to ordinary income, then to capital gains (if there are any left).

That’s a big deal … for Buffett and for us ordinary folks.

What it could mean for Buffett is that the could pay his 17.4% rate with an almost 50 / 50 mix or ordinary income and capital gains.

Here are the nums:

image

So what?

Well, if I’m right then maybe Buffett’s right … he is being coddled.

But, the problem isn’t the tax rate (sorry, Chuckie Shumer) it’s those devilish loopholes.

It’s that he can generate tax deductions by giving mucho  $$$ to his buddy Gates’ foundation … and, in effect, can shelter almost all of his ordinary income from any taxes.

Now, that’s a big deal!

More in subsequent posts.  Trust me, I’m not done with this one.

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At ripe age of 132, P&G’s first mass marketed brand gets a makeover …

October 17, 2011

Punch line: P&G launches Ivory soap in new colorful packages and with a redesigned logo, and a back-to-basics nostalgic marketing campaign.

* * * * *
Excerpted from philly.com, “P&G launches for Ivory soap

… The remake is part of an effort to breathe new life into Ivory. It comes at a time when Americans are scaling back on spending in the down economy, but are looking for little, cheap ways to pamper themselves … As P&G has focused on bigger, faster-growing brands, the white bar of soap has lagged behind its rival Dove and faced increasing competition from Dial and Irish Spring.

Ivory isn’t among the 24 brands with at least $1 billion in annual sales at P&G … but the soap that floats has a long history with the company.

Ivory was the first brand mass-marketed by P&G. It is the namesake of a P&G research and production center called “Ivorydale.” It’s deeply entrenched in American pop culture as a sponsor of early television soap operas and the first televised major league baseball game …

Ivory is where our origins are … It has a special place in a lot of people’s hearts around here. It’s incredibly important to keep it alive and growing.”

… P&G expects the new campaign to remind people why their families used Ivory in the past, and to attract new users with quality for low price …

“There is so much tail wind at our back: the economic environment, this trend of getting back to things that work, and reminding us of a time when things were a bit simpler.”

… Instead of Ivory’s usual nearly all-white packages, new ones will be more colorful. One is mostly bright blue. The new package emphasizes the 10 bars compared to 8- and 6-packs sold by most competitors with a big “10.” A simpler logo plays off the previous of the 1950s and carries the slogan, “pure, clean & simple.”

… The ads have some understated humor, calling Ivory “meticulously scented to smell exactly like soap” and pledging that “when dirt changes its formula, so will we.” …

Edit by KJM.
Thanks to DM for feeding the lead

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