Now what happens at the club … really stays at the club.

TakeAway: Norte, a South American beer, is taking a new approach to protect its brand by protecting its customers from being in unbecoming pictures that could end up on the web.

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Excerpt From AdAge: “An ‘Intelligent Beer Cooler’ Will Destroy Dangerous Photos of You”

To protect its consumers from being branded as “dirty old men” or “floozies,” Norte Beer and agency Del Campo Nazca Saatchi & Saatchi recently handed out “intelligent beer coolers” throughout bars in Argentina.

The beer cooler is equipped with Photoblocker, a camera-flash sensor that triggers its own flash in response when a picture is being taken. The larger flash, in effect, destroys the picture. And the evidence.

Edit by ARK

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