Virtual pin boarding woos the ladies and attracts big brands

Punch line: With 4.5 million users – mostly under 45, socially and digitally savvy females – Pinterest is a unique virtual pin board for sharing and promoting consumer brands.

Even big brands are catching on and seeking to get on this website.

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Excerpted from brandchannel.com “#Pinning: Brands Get Pinteractive and Engaging on Pinterest

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Pinterest, the virtual pin board at the crossroads of social and style, has burgeoned into a marketplace for consumer brands, offering a visual and demonstrable platform for engagement.

From small brands to other big brands, including Martha Stewart, Better Homes & Gardens, Real Simple, Bergdorf Goodman, Chobani and NBC’s The Today Show are also active on the site,

Pinterest is attracting brand marketers to allocate part of their interactive bandwidth to its 4.5 million users — primarily female, under the age of 45 and socially-, digitally-savvy.

Mashable breaks down the stats: “70% of pinners are female. Pinterest has a highly engaged audience — a reported 3.3 million users logging more than 421 million pageviews — so there’s plenty of opportunity for brands to flesh out pinboards and catch pinners’ eyes.”

Hitwise parsed the site’s popularity in a blog post that noted: “Pinterest content has something for everyone, but the site is dominated by images featuring home décor, crafts, fashion, and food…

‘Pin Etiquette’ is the term for the site’s golden rule: Pinterest is not a playground for self-promotion, challenging marketers to come up with content that engages, not just promotes (think “Pin unto others…”) It’s no surprise that one of Facebook’s new bevy of 60 Timeline-integrated apps is a Pinterest app.

Some pinned-and-true ways for brands to engage with users include:

  • Hold a Contest
  • Conduct Market Research
  • Feature Customers
  • Put a Face to Your Brand
  • Sell More Products
  • Present Concepts in a New Way
  • Promote Your Image Content

Edit by KJM

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KJM editorial comment: my best friend sent me this link – and I was immediately hooked! Forget Facebook, this is my new method of procrastination and idle entertainment)

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