Posts Tagged ‘Pinterest’

Soc Media: Time to get on Pinterest (even you, boys)

October 15, 2012

Punch line: Pinterest users spend more than Facebook or Twitter users.  As brands are trying to understand how to connect social media to sales, Pinterest offers a way to do that.

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Excerpted from branchannel.com’s “Facebook Drives More Traffic to Retail, But Pinterest Users Spend More”

While Facebook dominates in socially-driven shopping, Pinterest is driving the highest average spending per online shopping session.

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RichRelevance … analyzed nearly 700 million shopping sessions to benchmark the performance of Facebook, Twitter and Pinterest as drivers of traffic to retail sites.

“Every social network promises a new way of connecting consumers with retailers and brands,” stated Diane Kegley, “However, the big take-away from our research is that not all channels in the social space are created equal.”

Key findings include:

Facebook dominates as a source of traffic: Shoppers who click-through account for the overwhelming majority of shopping sessions at nearly 86% (85.8%), followed by Pinterest (11.3%) and Twitter (2.9%).

Shoppers who started at Facebook browse more and buy more often — nearly seven pages per visit vs. nearly three for Twitter and just over four from Pinterest and purchase somewhat more frequently (conversion rates of 2.63%) than Pinterest (.93%) or Twitter (1.09%).

Pinterest is driving more revenue per session – nearly double that of other social channels: While shoppers who come to retail sites from Facebook and Twitter purchase more often, Pinterest users spend dramatically more than either ($168.83 average order value vs. $94.70 for Facebook and $70.84 for Twitter).

“As retailers and brands continue to sort out how to take advantage of social networks, this infographic provides great insight into better understanding the nuances of each channel, how they resonate with consumers and how marketers can take advantage of each in their own unique way,” adds Kegley.

Edit by BJP

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Virtual pin boarding woos the ladies and attracts big brands

February 3, 2012

Punch line: With 4.5 million users – mostly under 45, socially and digitally savvy females – Pinterest is a unique virtual pin board for sharing and promoting consumer brands.

Even big brands are catching on and seeking to get on this website.

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Excerpted from brandchannel.com “#Pinning: Brands Get Pinteractive and Engaging on Pinterest

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Pinterest, the virtual pin board at the crossroads of social and style, has burgeoned into a marketplace for consumer brands, offering a visual and demonstrable platform for engagement.

From small brands to other big brands, including Martha Stewart, Better Homes & Gardens, Real Simple, Bergdorf Goodman, Chobani and NBC’s The Today Show are also active on the site,

Pinterest is attracting brand marketers to allocate part of their interactive bandwidth to its 4.5 million users — primarily female, under the age of 45 and socially-, digitally-savvy.

Mashable breaks down the stats: “70% of pinners are female. Pinterest has a highly engaged audience — a reported 3.3 million users logging more than 421 million pageviews — so there’s plenty of opportunity for brands to flesh out pinboards and catch pinners’ eyes.”

Hitwise parsed the site’s popularity in a blog post that noted: “Pinterest content has something for everyone, but the site is dominated by images featuring home décor, crafts, fashion, and food…

‘Pin Etiquette’ is the term for the site’s golden rule: Pinterest is not a playground for self-promotion, challenging marketers to come up with content that engages, not just promotes (think “Pin unto others…”) It’s no surprise that one of Facebook’s new bevy of 60 Timeline-integrated apps is a Pinterest app.

Some pinned-and-true ways for brands to engage with users include:

  • Hold a Contest
  • Conduct Market Research
  • Feature Customers
  • Put a Face to Your Brand
  • Sell More Products
  • Present Concepts in a New Way
  • Promote Your Image Content

Edit by KJM

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KJM editorial comment: my best friend sent me this link – and I was immediately hooked! Forget Facebook, this is my new method of procrastination and idle entertainment)

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