Archive for February 14th, 2012

According to Gallup, U.S. unemployment rate is back to up 9% … oops.

February 14, 2012

A couple of weeks ago – when Team Obama was victory lapping over the unemployment rate dropping to 8.3% – we told readers to watch the Gallup daily unemployment surveys as a harbinger of things to come.

Gallup has been saying that the employment numbers in the end of January seemed to be weakening.

Guess what?

After reaching a low of 8.2% in mid-January – consistent with gov’t reporting —  the rate has crept back up to 9%.

Hmmm.

A reverse victory lap in the offering?

 

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Source: Gallup

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What does your bus stop smell like?

February 14, 2012

TakeAway: Promoting a new product, UK’s McCain Foods is pumping the smell of baked potatoes into local bus stops. That would drive Occupiers crazy in the U.S. … or, maybe, make them smell better.

Hmmm. Worth a try.

* * * * *
Excerpt from AdAge: “Smell-Vertising Hits U.K. With Potato-Scented Bus Shelters”

McCain Foods is tempting UK consumers with the wafting smell of “3-D baked potatoes” as they wait at city bus shelters.

When people press a button on a poster, a hidden heating element warms the fiberglass 3-D potato and releases the aroma of oven-baked jacket potato throughout the bus shelter.

The shelters will also dispense a discount for the product: baked potatoes that are ready to eat from frozen in five minutes.

Edited by ARK

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