Archive for March 9th, 2012

Getting America moving again … the view from the UPS truck.

March 9, 2012

In a recent HBS blog post, the CEO of UPS opined how to get the economy “Moving at the Speed of Business”.

The essence of his pitch:

The recovery’s been slower than expected. Why? The  I talk to lack the confidence to increase investments and expand hiring. They’re concerned with growing budget deficits, uncertain tax policy, rising energy costs, and crumbling infrastructure.

Four key changes could reassure business leaders — and ignite private-sector growth.

  1. Develop a strategy for energy security
  2. Fix the transportation infrastructure
  3. Simplify the tax code and lower business taxes
  4. Focus on trade policy

Well stated, UPS-skewed (that’s ok), but fairly common stuff.

What caught my attention were a couple of “throw in” points.

First, regarding natural gas as an energy source:

Natural gas is plentiful in the United States, and it works well for short-haul trucking (compressed natural gas) and long haul trucking (liquid natural gas).

Heavy tractor trailers consume about three quarters of the diesel fuel used by all commercial trucks.

Imagine the amount of imported oil we’d save — along with improving the air quality — by converting our nation’s long haul fleet of heavy tractors from diesel to natural gas.

Second, regarding road congestion:

Today, we address critical transportation needs in isolation. We go from one appropriation to the next, often with politics guiding priorities.

As a result, our investments are not targeted at alleviating bottlenecks in our road, rail, maritime, and air networks.

The cost of congestion in the United States in 2010 was about $101 billion — up from $79 billion in 2000.

Across our UPS network, a five-minute delay each day for each of our vehicles costs us $100 million per year.

Extrapolate that across the whole economy, and you get a sense of the huge economic burden of congestion.

Interesting points …

Thanks to Justin Bates for feeding the lead.

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How many people watch online video content each day?

March 9, 2012

Answer: Over 100 million !

So, the online industry is following in TVs footprint by organizing a two week long event to woo advertisers with the ultimate goal of pulling spending away from TV and towards online.

* * * * *
Excerpt from WSJ: “TV’s Big Ad-Sales Bazaar Inspires an Online Copycat”

This April the biggest online media outlets are planning a two-week event in New York. Each company will take a different day to woo advertisers by presenting different marketing opportunities.

Coming as more companies are creating more original online video programming, the event signals an intensifying effort by the online video world to challenge television.

TV drew $60.7 billion in advertising versus online video totaled only $2.02 billion. More than 100 million Americans watched online video content on an average day, a 43% increase from the year prior.

“There is a big gap between the time consumers are spending on digital platforms and the amount of ad spend”.

Edited by ARK

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