Great moments in innovation: “Ice cold beer” … literally!

Punch line: Japanese beer company Kirin offers 30 minutes of ice-cold beer, with its new frozen foam.

 

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Excerpted from “Kirin Launches Beer With Frozen Foam To Keep Your Drink Cool

Japanese beer company Kirin has unveiled a new beer with frozen foam in the restaurants of Tokyo this month.

The variant, called “Ichiban Shibori Frozen Draft,” features cold Kirin beer topped with frozen beer foam created using a process called Frozen Agitation, wherein air is blown into the beer as it is stirred and chilled.

The foam is very cold at -5 degrees Celsius, which, according to Kirin, can help keep the beer below it ice-cold for roughly thirty minutes …

Ichiban Shibori Frozen Draft is available in Tokyo for a trial run and will be launched throughout Japan by May.

Edit by KJM

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