It’s not a game! … Well, actually, it is,

TakeAway: SyFy is expecting to provide brands additional awareness by way of integrating a new online video game and TV show.

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Excerpt from AdAge: “Syfy Already Pitching ‘Defiance,’ Coordinated TV Series and Video Game”

Syfy is pitching advertisers on integrations into “Defiance,” the coordinated TV series and multiplayer online game.


“Defiance” centers on aliens and humans living together on Earth 30 years from now. The two species struggle to build a society amid devastation after an epic war.

The show and the game will influence each other and evolve together. If, for example, the game warns of an invasion, “then the show will reference that battle in the following episode.”

Starcom MediaVest Group says ” ‘Defiance’ is a groundbreaking paradigm that links both media [types] and allows brands to be more immersive than they could be as part of TV or a video game alone.”

Edited by ARK
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