Archive for June 1st, 2012

Book cookin’ alert …

June 1, 2012

The BLS reports May’s unemployment number at 8:30 this morning.

If the headline is “Unemployment rate clicks down to 8%” … I’ll scream.

You may remember that job growth was anemic last month (under 125,000), but the unemployment rate dipped to 8.1% as more than 350,000 quit looking for jobs.

In advance of today’s BLS report …

The Commerce Dept revised down its Q1 GDP estimate to 1.9% … … its original report a month ago was an increase of 2.2%.

ADP reported 133,000 new jobs … after revising its prior month estimate down by 6,000.

Gallup’s mid-May unemployment rate rate hovered around 8.2%.

And, unemployment claims for last week increased by 10,000 … after revising the prior week’s claims up (of course).

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My bet: miraculously, the unemployment rate will stay constant at 8.1% … though every other piece of data says it it should bump up.

We’ll see.

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“Fair & Square” … except on Fridays … JCP throwing in the towels?

June 1, 2012

According to AdAge

JC Penney is ramping up its promotional messaging in the wake of a dismal first quarter.

The retailer has added "Best Price Fridays" to its calendar

Certain products are marked down on those days, and the lower prices are in effect until the product sells out.

"The additional Best Price Fridays equates to adding promotions and is a step away from the company’s pricing strategy, suggesting that the company is willing to forgo its original thinking."

Store associates also have been instructed to place stickers with new prices for best price and month-long value items next to, rather than on top of, original prices.

The new approach will better highlight savings for customers so that they can … "Do the Math" .

"The change in strategy is an admission that the company’s existing  pricing strategy has flaws — less than 120 days since Ron Johnson’s new model took course on Feb. 1."

In discussing first-quarter results, executives admitted there has been confusion surrounding its pricing strategy and lack of coupons.

Shocker: Shoppers like deals and find it incredible (i.e. not credible) when a promotions-intensive retailer claims to have “seen the light”.

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