Archive for August 15th, 2012

Are marketers happy in their jobs? …

August 15, 2012

According to the Business Insider, the answer is a resounding “no”.

Five of the “10 Unhappiest Jobs in America” are in marketing or sales.

Arguably, 6 of the 10  if you count program managers

Ouch.

Security Officers are the least happy folks in their jobs

Here’s the full list:

1. Security Officer

2  Registered Nurse

3  Teacher

4  Sales Engineer 

5  Product Manager

6  Program Manager

7  Marketing Manager

8  Director of Sales

9  Marketing Director

10 Maintenance Supervisor

… see the source for details.

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Ken’s Take: Geez, and teacher is number 3 on the list.

As a happy teacher and recovering marketer, I don’t buy the survey results

But, it is what folks are reading about the noble marketing profession.

Antidote: Honk if you’re a happy marketer !

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How much cash are corporations “hoarding” … and, who’s doing the hoarding?

August 15, 2012

Excerpted from a Hoolihan Lokey pitch to the National Association of Corporate Directors …

First the facts …

The amount of cash on U.S. corporate balance sheets is at historical levels and continues to rise

Why?

  • Cash is a risk management tool — buffering against economic & regulatory uncertainty
  • Cash is a hedge against a disruption in accessing the capital markets … think 2008.
  • Cash ensures that a company can maximize its ability to act on opportunistic investment opportunities

Companies have been building cash positions to record levels

* * * * *
How much?

In Q4 2011, total liquid financial assets on US non-financial balance sheets reached $2.3 trillion

Of the $2.3 trillion, it is estimated that approximately 30%, or $695 billion, is excess cash

* * * * *
The ratio of cash to total corporate assets has increased from a relatively stable historical level of 6% to 7.6%

The ratio of cash to GDP has been steadily rising for the past 20 years …  dipped from 12.5% to about 10% from 2005 to 2009 … but, increased from 10% to over 15% from 2009 to now.

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5 of the 10 companies with the highest cash balances are technology-based (Apple, Microsoft, Google, Cisco, Oracle) … 2 are car companies GM and Ford … and 2 are pharma-related (J&J and Pfizer)

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For the biggest cash holders, most of the cash is held off-shore.

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So what?

While left-leaning pundits think that the cash balances to hire more employees — a seriously flawed economic thought — historically, companies have applied available cash to:

  • Pay down debt (deleverage)
  • Invest in organic growth (capital expenditures)
  • Make acquisitions
  • Return Return capital capital to shareholders dividends or share repurchases

Note that hiring unneeded, non-economic employees isn’t on the list …

Stay tuned.

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