The Homa Files

In October, McDonald’s posted its first monthly drop in nine years.

The company immediately replaced the president of its U.S. business.

The new president “ramped up McDonald’s value messaging, focusing heavily on the Dollar Menu to help drive traffic”.

The company again renewed emphasis on low-priced menu options, such as $1 Sausage McMuffins and coffee.

The result?

McDonald’s sales sales bounced back in November.

Surprise, surprise, surprise…

Source

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This entry was posted on December 11, 2012 at 6:30 am and is filed under Mktg - Pricing, Price points, Restaurants. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.