Archive for January 21st, 2013

Education: Does preschool matter?

January 21, 2013

Interesting article in Slate: The Early Education Racket … poses the question does preschool really matter

Research suggests that if you have the time and money to argue over the merits of different preschools and their philosophies, your kid isn’t going to suffer either way since upper-middle-class parents “tend to be choosing between all very good options

In fact, he/she probably doesn’t need to go to preschool at all.

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Here’s what the research says …

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Axe: Wanna be a chick-magnet-astronaut ?

January 21, 2013

Punch line: Taking a page from Red Bull’s book, Axe launches a ‘Space Academy’ campaign, with a contest that sends winners on a space ship to the moon.

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Excerpted from brandchannel.com’s, “Super Bowl Ad Watch: Axe Challenges Red Bull With Space Mission”

Axe has made its reputation with edgy advertising that makes no bones about why it believes young men should use it — to attract women to them as if they’re sexually magnetized.

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Now, the Unilever brand is pushing the envelope just a bit more in two ways: …

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