Here are a couple of charts that put things in perspective
Ask yourself: Which one doesn’t isn’t like the others?
* * * * *
Consumers have been deleveraging.
The ratio of mortgage debt to disposable income has retreated by 20 percentage points and continues to fall.
* * * * *
More broadly, the percentage of disposable income servicing household debt is at a historic low …
About 29% according to JP Morgan Wealth Management …
I expected the number to be much higher
Financial assets are more than half.
Material “stuff” such as autos is less than 10%
In nominal terms, the aggregate consumer balance sheet has just about fought its way back to pre-crash levels.
So, why does it feel so bad?
* * * * *
Follow on Twitter @KenHoma >> Latest Posts
Punch line: Coca-Cola is defending itself with a new TV Campaign that focuses on the health benefits of Coca-Cola’s products.
Say, what?
* * * * *
Excerpted from brandchannel.com’s, “Coca-Cola Addresses Obesity Critics With U.S. TV Campaign”
The Coca-Cola Company on Monday evening began airing a two-minute spot on U.S. cable news networks.
The subject, in a first for the company: America’s obesity debate, in a bid to defend its brands ahead of looming beverage size controls.
The world’s biggest beverage company debuted the “Coming Together” commercial in hopes of flexing its marketing muscle in the debate over sodas and their impact on public health.
The theme ties into the company’s “Live Positively” and “Open Happiness” campaigns.
Another ad, which will run later this week during American Idol and before the Super Bowl, is much more reminiscent of the catchy, upbeat advertising people have come to expect from Coca-Cola.
It features a montage of activities that add up to burning off the ‘140 happy calories’ in a can of Coke: walking a dog, dancing, sharing a laugh with friends and doing a victory dance after bowling a strike.
The ads are intended to address “confusion” about the number of calories in soda.
Hmm.
Think “sharing a laugh with friends” can really burn off 140 calories?
Beats the old treadmill, for sure.
Edit by BJP
* * * * *
Follow on Twitter @KenHoma >> Latest Posts
The Homa Files 