Marker’s Mark Bourbon may have made the single dumbest marketing decision ever.
They decided to stretch short supplies of Maker’s Mark by diluting it … by literally adding water.
The company must have been inspired by either:
(a) millions of teenage boys who replenished their dad’s whiskey bottle by adding water after taking a swig, or
(b) Chris Rock’s hilarious minute-long bit on ‘Tussin … which is guaranteed to make you chuckle.
.
If you run out of ‘Tussin, no problem.
Just put some water in the bottle and shake it up.
Just like that … mo’ ‘Tussin … mo’ ‘Tussin
* * * * *
OK, back to the Maker’s Mark story …
By now everybody has probably heard that Maker’s Mark bourbon got themselves into a bit of a mess.
The primary cause: runaway sales.
Why’s that a problem?
Well, bourbon whiskey takes a few years to age … and a couple of years ago, Maker’s Mark management bet the under on future demand and didn’t start enough MM flowing through the distilling process.
So, Maker’s Mark can’t meet the market demand.
They can ramp up production, but the new brew won’t be ready for 6 years.
So, what did the jabrones decide to do … and why is it a problem?
The Homa Files 