Name game: Just call me Oscar …

The Academy Awards show hit a ratings high of 55 million in 1998, the year of Titanic, but have been on a decline ever since.

To attract younger viewers and to reverse the trend,  the Academy made two bold moves.


OK, what was different this year?

The first change was easy to spot: host Seth McFarlane,

McFarlane was hired to attract a more youthful audience.

The thinking foes: if McFarlane can keep it classy — while cracking folks up — he’ll uphold the show’s legacy while helping a broader audience relate to the awards.

The second change: rebranding.

Did you notice that they’re not the Academy Awards anymore … they’re simply “The Oscars”.

“We’re not calling it ‘the 85th annual Academy Awards,’ which keeps it mired somewhat in a musty way.”

We’re rebranding the show ‘The Oscars.'”

Why not, that’s what folks call ‘them anyway.

Honchos at the Academy think it’s a game-changer.

The re-brand is an attempt to pursue a younger demographic.


Do you think that anybody noticed?

P.S. And, Seth McFarlane tweeted today that he’s otta there … not coming back next year.


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One Response to “Name game: Just call me Oscar …”

  1. Scott Says:

    Interesting WSJ tweet: The median age of an Academy voter is 62. They are 94% Caucasian and 77% male.

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