Name game: Just call me Oscar …

The Academy Awards show hit a ratings high of 55 million in 1998, the year of Titanic, but have been on a decline ever since.

To attract younger viewers and to reverse the trend,  the Academy made two bold moves.

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OK, what was different this year?

The first change was easy to spot: host Seth McFarlane,

McFarlane was hired to attract a more youthful audience.

The thinking foes: if McFarlane can keep it classy — while cracking folks up — he’ll uphold the show’s legacy while helping a broader audience relate to the awards.

The second change: rebranding.

Did you notice that they’re not the Academy Awards anymore … they’re simply “The Oscars”.

“We’re not calling it ‘the 85th annual Academy Awards,’ which keeps it mired somewhat in a musty way.”

We’re rebranding the show ‘The Oscars.'”

Why not, that’s what folks call ‘them anyway.

Honchos at the Academy think it’s a game-changer.

The re-brand is an attempt to pursue a younger demographic.

Hmmm.

Do you think that anybody noticed?

P.S. And, Seth McFarlane tweeted today that he’s otta there … not coming back next year.

Oops.

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One Response to “Name game: Just call me Oscar …”

  1. Scott Says:

    Interesting WSJ tweet: The median age of an Academy voter is 62. They are 94% Caucasian and 77% male.

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