The Homa Files

Once again, coincidence strikes.

This week in class we’re doing a a case about a company trying to launch an innovative refrigerated pizza.

Guess this is innovative pizza week.

Leading the charge: Little Caesars

According to the Huffington Post, Little Caesars — “more known for value than taste” — is launching a big new “higher end” product called the DEEP! DEEP! Dish pizza.

The new pizza is “Detroit-style” — a thick, square-panned pie that’s crispy on the edges, but has a soft, chewy middle.

No kidding, the company is calling it “the biggest product introduction in the company’s 54-year history.”

Hmmm.

I can remember sucking down Uno’s deep dish in Chicago 40 years ago … and, I was a late-adopter.

I guess that some innovations diffuse through the market at a slower rate than others …

P.S. “Detroit-style pizza” … you gotta be kidding me.

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Tags: Little Caesars, Pizzeria Uno

This entry was posted on April 5, 2013 at 6:37 am and is filed under Food & Drink, Mktg - Product & Innovation, Pizza. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.