Archive for July 29th, 2016

Branding: Would you rather travel to Iceland or Greenland?

July 29, 2016

Some friends recently tripped to Iceland.

They loved it, but remarked “it was pretty cold”.

I asserted that you waive you right to carp about chilliness when you choose to go to a place called “Iceland”.

After chuckling, I said it was a branding issue … and, my friends said “that’s right … and there’s a story about the naming of Iceland and Greenland.”

image

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Digging a bit, here’s the story that I’ve been able to piece together …

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