10 defining characteristics driving cultural trends.
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There’s a whole new generation out there, folks.
Last week, we intro’ed iGen – a recent book by Jean Twenge – a psychology prof specializing in “generational research”.
She says that Millennials are yesterday’s news.
The new generation is iGen – born after the introduction of the Internet … and now living connected to their iPhones.
See Disruptive innovation: How the iPhone has shaped a new generation
and the self-diagnostic How much of an “iGen” are you?
Prof. Twenge observes that the cultural and personal impacts of the “i” technology revolution are a mixed bag – some good and some bad.
More specifically, Prof. Twenge identified ten core “I” characteristics that shape iGen’ers …
The Homa Files 