Archive for the ‘iGenerational research & trends’ Category

iGens: “What, me read?”

September 27, 2017

In a couple of prior posts, we featured iGen – a recent book by Jean Twenge – a psychology prof specializing in “generational research”.

She says that Millennials  are yesterday’s news.

The new generation is iGen – born after the introduction of the Internet … and now living connected to their iPhones.

See Disruptive innovation: How the iPhone has shaped a new generation
the self-diagnostic How much of an “iGen” are you? and iGens: What makes them tick?

Prof. Twenge observes that the cultural and personal impacts of the “i” technology revolution are a mixed bag – some good and some bad.

One of the “bads” hits one of my hot buttons: reading habits.

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Amazon link

 

One behavioral trend that Prof Twenge observes is that “iGen’ers also come to college with much less experience (than prior generations) reading books or even long magazine articles.”

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iGens: What makes them tick?

September 26, 2017

10 defining characteristics driving cultural trends.

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There’s a whole new generation out there, folks.

Last week, we intro’ed  iGen – a recent book by Jean Twenge – a psychology prof specializing in “generational research”.

She says that Millennials  are yesterday’s news.

The new generation is iGen – born after the introduction of the Internet … and now living connected to their iPhones.

See Disruptive innovation: How the iPhone has shaped a new generation
and the self-diagnostic How much of an “iGen” are you?

Prof. Twenge observes that the cultural and personal impacts of the “i” technology revolution are a mixed bag – some good and some bad.

clip_image002
Amazon link

More specifically, Prof. Twenge identified ten core “I” characteristics that shape iGen’ers …

(more…)

How much of an “iGen” are you?

September 21, 2017

There’s a whole new generation out there, folks.

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In yesterday’s post, we highlighted iGen – a recent book by Jean Twenge – a psychology prof specializing in “generational research”.

Millennials  are yesterday’s news.

The new generation is iGen – born after the introduction of the Internet … and now living connected to their iPhones.

Prof. Twenge observes that the cultural and personal impacts of the “i” technology revolution are a mixed bag – some good and some bad.

More on that in later posts.

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Amazon link

Today, let’s take a short quiz to determine, putting age aside, how connected you are with the iGen ….

(more…)


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