In a couple of prior posts, we featured iGen – a recent book by Jean Twenge – a psychology prof specializing in “generational research”.
She says that Millennials are yesterday’s news.
The new generation is iGen – born after the introduction of the Internet … and now living connected to their iPhones.
See Disruptive innovation: How the iPhone has shaped a new generation
the self-diagnostic How much of an “iGen” are you? and iGens: What makes them tick?
Prof. Twenge observes that the cultural and personal impacts of the “i” technology revolution are a mixed bag – some good and some bad.
One of the “bads” hits one of my hot buttons: reading habits.
One behavioral trend that Prof Twenge observes is that “iGen’ers also come to college with much less experience (than prior generations) reading books or even long magazine articles.”