To put it mildly, the dogs stopped eating the dog food.
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As reported in the WSJ …
In early 2015 General Mills reformulated iconic Trix cereal to make it all-natural – replacing Red Dye #40, Blue Dye #1 and Yellow Dye #6 with radishes, purple carrots and turmeric.
Besides producing a bland color, the juices and extracts gave the cereal a different taste.
Natural-ingredient haters flooded the company with calls, emails and social-media posts:
“I genuinely feel bad that my kids will never got to experience the old Trix cereal.”
“My kids think the color of the new Trix cereal quite depressing.”
“It’s basically a salad now.”
“My childhood fading away with the colors of Trix cereal.”
“Americans’ love affair with processed foods is enduring, however, despite a decade of finger-wagging from nutritionists, influential celebrities and trendy grocery chains.”
So, General Mills has decided to reintroduce Classic Trix, artificial flavorings and all, and will start selling it on supermarket shelves alongside the more wholesome version in October.
Here’s what other brands are doing …
The Homa Files 