Adding visuals to menus (and reports) creates interest and boosts credibility.
+++++++
Studies have shown that adding icons and photos to restaurant menus increase sales up to 30% for the featured items.
The visuals draw attention to the items … if done well, they stimulate diners’ senses.
OK, we’ve all be menu-enticed … that’s not news.
=======
But, did you know that simply adding a visual – a graph or chart or formula — to a report can boost the credibility of a conclusion by 50% or more?
The Homa Files 