Will Amazon Prime be next?
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You had to know that this one was coming.
According to Bloomberg:
“Using someone else’s credentials to stream for free will soon be a $10 billion problem for pay-TV companies.”
Apparently, the problem isn’t just a matter of sharing passwords across extended families.
There’s reportedly a thriving market for passwords-to-buy (at deep discounts, of course) or password swapping (I give you my NFL password and you give me your HBO password).
And, the problem has reached epic proportions: as many as “30,000 simultaneous streams from a single account.”
So, what is the cable industry going to do about it?
