Adding visuals to menus (and reports) creates interest and boosts credibility.
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Studies have shown that adding icons and photos to restaurant menus increase sales up to 30% for the featured items.
The visuals draw attention to the items … if done well, they stimulate diners’ senses.
OK, we’ve all be menu-enticed … that’s not news.
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But, did you know that simply adding a visual – a graph or chart or formula — to a report can boost the credibility of a conclusion by 50% or more?
In the old days it was called the “silent majority”
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yesterday, we reprised a post: America’s political polarization in 3 charts …
That analysis ended in 2014 … showing a double-humped distribution that had been separating over the past decade or so.
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New data is now available, so let’s advance the picture to 2017
Source: WaPo analysis of Pew data
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The humps have spread further apart … indicating sharper polarization.
The peaks are higher … especially the one on the left,
Also, note the vanishing middle (the dark blue on the graphic).
Now, let’s drill down another level…
The Homa Files 