Finally, I can tell one of my favorite stories.
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A couple of weeks ago, due to a “supply chain issue”, KFC ran short of chicken at many of it’s UK stores.
That’s a problem since:
1) The UK is KFC’s 5th biggest market – accounting for about 6% of company sales.
2) KFC is shorthand for Kentucky Fried CHICKEN !!!
That’s a big problem.
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OK, here’s my story ….
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Many years ago, I took my sons to a Baltimore area KFC to pickup a bucket for dinner.
We strolled in at a little past 7 p.m. and I tried to place our order.
Note the emphasis on “tried”.
Ken: We’d like a bucket of Original Recipe.
Clerk: We ain’t got no chicken.
Ken: Say, what?
Clerk: We got rolls and potatoes and stuff like that. Want any?
Ken: How can you not have chicken?
Clerk: It’s after 7 p.m.
Ken: So what? You don’t close until 8.
Clerk: We’re what’s known as a “low volume store” and we’re not allowed to fry up any chicken after 7 o’clock.
Ken: Have any idea why you’re a low volume store?
Clerk: Want some rolls or mashed potatoes or not?
Ken: Let’s go boys.
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For years, whenever driving past a KFC I’d yell “We ain’t got no chicken”.
Bet a lot of folks in the UK are now driving around (on the wrong side of the road) yelling the same thing.
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P.S. KFC issued one of the most clever apology ads in history:
If you don’t get it, you just don’t get it.
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