Archive for October 8th, 2019

Brokerage firms leveraging the “compelling power of free”…

October 8, 2019

I oft preached in class about the “compelling power of free”.


Consumers just can’t resist free stuff … whether they need it or not.

So, “free” is consistently reported to be the most powerful word in advertising. It draws attention … and provokes action.

And, in terms of market response, there’s a big difference between “free” and “almost free”…