The Homa Files

WSJ: It’s a necessary “intervention”.
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Had to know that this one was coming.

A WSJ op-ed, says ”Yes, Boycott baseball”:

Though he’s been absent from this column for weeks, it’s time to put Donald Trump back in play.

He’s right: Boycott baseball — and the rest of the progressives’ new corporate cancel-culture all-star team, including Patagonia, H&M, Uber, Tripadvisor, Levi’s, Blue Apron, Nordstrom and SoFi.

Why boycott them?

Because their CEOs are treating their customers like compliant saps.

Most of commercial life today revolves around one idea—promoting a company’s “brand.”

The left sees that they can generate 500 hostile social-media posts against a corporate brand over some made-up woke offense.

No dopes, CEOs who have bet their careers on millions in marketing costs, fear that their brands are  about to be destroyed by groupthink millennials who all at once will stop drinking Coke or refuse to stream baseball on MLB.TV.

Corporate cowardice is worse than ever.

I suspect the left’s professional activists are as taken aback as anyone at how the middle-aged liberals running big companies and cultural institutions swooned for wokeness. Why so easy?

The logical conclusion:

It’s time for  conservatives to organize commercial boycotts …

… to keep pandering CEOs from cavalierly dismissing half of their brand base …

…  and to save once-rational liberals from destroying themselves and pulling the rest of us down in the woke vortex.

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My take:

Baseball has been losing fans by the droves for a decade or more.

From a marketing perspective, politics aside,  I don’t understand why MLB was so quick to give an eye-poke to its mostly white, mostly male, mostly working-class fan base.

I guess that MLB thinks that woke millennials will stem the attendance and TV-viewing slide and flock to America’s slow-paced pastime.

Recent research has indicated the obvious: highlight reels are “in” and couch-watching long, commercial-heavy games is “out”.

So, I’m betting the under on woke millennials saving baseball.

And, I’m betting the over on pissed off fans ditching the high-priced seats and and ungluing from their TV sets.

We’ll see…

This entry was posted on April 8, 2021 at 10:00 am and is filed under Mktg - Brands, MLB. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.