Archive for the ‘Adweek’ Category

Ken in Adweek re: “Generational Marketing”

November 11, 2013

No, that’s not me in the picture … at least  not the top one.

I was interviewed by Adweek … asked to comment on 2 ads for Craftsman tools … one ad from the 1970s, another from current day.

 

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A clip from the current ad is above … below is a snap from the old ad.

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Among my classic Homa-isms nailed in the article were…

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