Archive for the ‘direct marketing’ Category

VAX: How would you respond to this vaccination invitation?

March 17, 2021

Another not-so-great moment in direct marketing…

Fortunately, I don’t have to decide the headlined question since I got my 2nd shot yesterday (with no after effects, thanks). Whew.

Yesterday, I received an email.

Read it carefully … what jumps out at you?

COVID-19 Registration Invitation

From: Vaccination Clinics
Tue, Mar 16, 2021 at 2:19 PM

You are invited to register for an appointment at 7002 Arundel Mills Blvd #7777 on Thursday March 18, 2021.

To schedule your appointment using a one-time use link, click Schedule Appointment.

Please do not share this appointment link.

The link is intended for you only, and it can only be used one time. If you share the link before using it to schedule your own appointment, you will lose the ability to use it yourself.

Thank you,

Your Vaccination Provider

Please DO NOT REPLY TO OR SEND email to this address. Your message will not be returned.

Please contact your vaccination provider directly if you have questions.

OK, what’s your take?

Here’s mine…