Archive for the ‘Gladwell, Malcolm’ Category

Flashback: “The Tipping Point” by Malcolm Gladwell.

April 24, 2020

The forces that trigger epidemics.
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Malcom Gladwell, a pop-culture observer and author, hit it big 2 decades ago with his book The Tipping Point: How Little Things Can Make a Big Difference.

Primarily aimed at marketers, this best-seller provides a construct for understanding why some products and ideas languish and never gain traction … while others take off and rise quickly to broadscale acceptance.

Much of Gladwell’s thinking is derived from his study of contagions and epidemics … which makes it relevant today as we try to understand the coronavirus pandemic.

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Gladwell suggests that there are 3 key elements that need be present for an epidemic to reach a “tipping point” and takeoff: (1) Content – the infectious agent, (2) Carriers – the individuals who transmit the infection, and (3) Context – the environment in which the infectious agent  operates.

Let’s drill down on each of those…

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